Guangdong xinyixi Industry Co., Ltd.   

In 1986, "Guangdong xinyixi Industry Co., Ltd." was born. In the work of nearly twenty years, "xinyixi" from the original at unknown small factory and grow as a modern well-known enterprise in the industry, its rise makes whole industry is exciting. In twenty years of hardship and joy, "xinyixi" witnessed the development of underwear industry, fashion and culture, fashion and passion, learning and innovation, from the carrier, flying in the space. The past twenty years is the exploration of the development of national enterprises in twenty years, is also the domestic market is most complex for twenty years, from planned economy to market economy, competition from product competition to channel, and then to the consumer competition, how many ups and downs of circulation enterprises in the era of big flood. "Xinyixi" moments listened to the pulse of the times, the pace of fashion: after the formation of channel competition, the company marketing route decisive reform, become the domestic underwear market earlier flow from operations to brand enterprises, effectively enhance the corporate image and brand image, quickly occupy the market share; when the product competition coming at the beginning, the company vigorously carry out technical research, technology innovation and design innovation, constantly introducing advanced batch of imported equipment, lifting sewing process, to win the "underwear technology expert" reputation; launched to industry as color printing and packaging, and follow the classic drum, "xinyixi" once again won the respect and praise for his efforts in the first consumer competition; when this started, "xinyixi" brand visual identification project, in order to tell consumers closer, "xinyixi" invitation Taiwan movie star Mr. Nicky Wu as "the new 1 Series" brand image spokesman, thus "xinyixi" more acceptable to consumers, the brand has been pushed to a higher level. The company's marketing headquarters moved to Guangzhou, set up in Guangzhou marketing center, laid a solid foundation for the research demand better and grasp the fashion. Now, "Guangdong xinyixi Industry Co., Ltd" has become the domestic enterprises play a decisive role in the underwear industry, the company set design, production, marketing in one, product line covers the underwear, underwear, sports and leisure, Home Furnishing leisure clothing, has nearly 40000 square meters of factory buildings and a number of international advanced production lines and a large number of professional inspection, testing equipment. Companies adhere to the strategy and technology of both promote the marketing work, through the solution of ERP management platform and expert advisory group of the scientific output of the brand team, stationed in the regional market, the implementation of brand management strategy and terminal winning strategy, promote the brand construction, and enhance the competitiveness of terminal sales; distribution network throughout the country, city, products are exported to Europe, the Middle East Southeast Asia, Hong Kong, Taiwan and other countries and regions, won the trust and support of customers at home and abroad.