Shanghai Fjerison economic and Trade Development Co. Ltd.   

FORBIDDEN inspiration from the ancient "Bible" story. "The Bible? There is such a description:" in Genesis the serpent tempts Eve ate the forbidden fruit, recognizes God forbid they touch and edible "to the tree fruit": "the day you eat, your eyes will be opened, and you will be like God, like that, to know good and evil." Therefore, from the original intention of view, "forbidden fruit (forbiddenfruit)" with "out of the chaos, the meaning of the emancipation of human nature". Therefore, the brand at the beginning of the birth, is holy, noble symbol of art, wisdom and rich atmosphere of edification in modern expressionism. FORBIDDEN underwear not only uphold the embodied in the brand style has always been, even in the fabric, style, color on the rock like highlights the desire of human self understanding, self display, self liberation of the pursuit of perfection, and raised it to the level of culture of underwear, become "personal fashion". FORBIDDEN underwear according to characteristics of the consumer group is with high income and high cultural accomplishment and aesthetic pursuit, pay attention to the culture of underwear, pay attention to the connotation of the brand, pay attention to underwear in the different time, occasion and matching with exterior, sensitive to the popular and has a unique view of the fashion people. The target market is clear, the overall image planning with a distinctive style of self. Styles, stressed in tension, perspective and asymmetry; color, black and white ash red color in the conventional basis, according to the season and the theme, the introduction of European fashion color; fabrics, cotton, wool, with lycra and Tencel, superfine fiber mixed fabric, characteristics of light thin elastic underwear through play. Because FORBIDDEN has the expressive fashion underwear and sexy underwear, expand the occasion, process and plate coupled with exquisite, advocated a new image of the modern men's health advocate, romantic, grade. The FORBIDDEN brand by from the planning, organization to have a thorough and meticulous marketing pattern, formed the integration style and clothing, image display and sales services. Since the 2002 Beijing international lingerie fair launched, get of broad consumer love and agents have experience, have vision, the strength of the favor.