Introduction
Zhejiang Xuefanni Garments Co., Ltd. was founded in 2000 August, is a professional development, production, sales of "SOFANI Xuefanni" brand fashion women's clothing enterprise. In 2002, the company headquarters moved to Xuefanni covers an area of 10 acres of Wenzhou Chashan Industrial Park Xuefanni Park, has a staff of more than 500 people, average daily production of more than 1000 pieces of fine ladies clothing, annual production capacity of 400000 pieces of fine clothing. The consumption of a huge sum of money to introduce advanced production equipment with twenty-first Century from Japan and the configuration of the computer network of advanced management system, to achieve the design, production, sales, management modernization; and has successfully passed the ISO9000 quality system certification. At the beginning of 2003 has taken the cross industry business strategy step floor spending huge sums to buy Wuma street in Wenzhou City, 1500 square, while operating Xuefanni fashion shopping and restaurant fashion club, integrated clothing and food and beverage perfect new chain business model, becoming the best platform to showcase the snow Fannie fashion image window and promotional clothing culture and Western culture. By the end of 2004, the company invested a huge sum of money to buy a total area of seven storey building of 10000 square, to create the star marketing and R & D office building: the use of all glass frame type structure, garden style layout, creating a very style and taste of the new office environment, from the real sense to realize Xuefanni enterprise production, marketing and the separation of business model research. Xuefanni using "franchise -- the brand chain Monopoly" market operation mode of operation of the market, through more than four years of rapid development, through the integration of market after existing stores more than 100 boutiques, specialty network consists of Zhejiang, Fujian, Jiangsu radiation throughout the country.
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