Introduction
BriefHistory: Thecompanywasestablishedin1979asanagentservingexclusivelyapopularNewYorklabelcalledNicoleMillerandthebusinessconceptwasstartedsimplyonqualitygarmentsbeingexportedfromHongKongtoNewYork.AsNicoleMillergrewinpopularityinthe1980swithitscollectionespeciallyherd ressesandprintssodidtheFredsimonbusiness.Wegrewfromaonelabelbusinesstomanymoreopportunitiesasthereputationofourphilosophy, workattitudesandresponsibilitiesgrewalongwiththebusiness.In1983wemovedonfromactingasagenttotheroleofmanufacturinginHongKongstartingasmallworkshopinHongKongwith100sewerscateringtotheneedsofournicheclientele.Thereasonforsettingupthefactorythenwastoestablish acontroloverourqualitystandards, deliveries, costing, tobelessdependentonsuppliersandalsosettingafutureforthecompanytogrowintherightdirection.ThispolicyhasservedusverywelltiltodayasmostcustomersseektodealdirectwithsuppliersandhaslessofaneedforagentsinthemajorpartofourbusinesswhereweseethistrendthroughourWal-, martandMarks&Spencerbusiness.Howeveramajorpartofourbusinessstillcarrieso Ntheroleofbeinganagentinspecialcaseswhereourclientsspecificallyrequestforustoactandoperateontheirbehalfwhichwehavealwaysdonewell.Thisstemsfromourvisionandphilosophywhichisservingtoanticipateandexceedourclients' expectations.Withourmanufacturinginplace, wetookonmoreclientsincludingDonnaKaran, CalvinKlein, Escada, Fink, Elegance, Cerruti, MarkEisen, EllenTracy, FrenchConnection, NicoleFarhi, Joseph, VotreNom, andthelisthasgrownextensivelysincewithusexportingnotonlytotheUSbuttoCanada, France, Germany, Japan, SpainaswellasIsrael.WiththeexpansionoftheclientbasetheobviousmovewasthentoChinawherewesawtheneedtoexpandinlandnotonlybecauseofcostsan
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Contact: | Huang Yongshi |
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