Introduction
China Zhejiang Zhejiang Caby Garments Co., Ltd. was founded in 2001 December, currently has more than 500 employees, the company covers an area of 4000 square meters, is based on design and development, production, marketing as one of the women's apparel business. "Truth-seeking, innovation, beyond" is the enterprise development policy. The company was established although time is not long, but in general designer under the leadership of Mr. Chen Dajin, the company's rapid development, become women's rookie. 2003 was identified as "Zhejiang province industry advantage (characteristics) of enterprise and Zhejiang province 100 firms with a commitment brand", "quality, trustworthiness with commitment unit", "Wenzhou's most competitive women's enterprises", "the Wenzhou clothing chamber of Commerce ladies branch vice president of the unit", "China stresses integrity, observe the contract, quality model enterprise" in 2003, "Wenzhou shoes top ten brand". Company staff to establish quality first ideology, from the purchase of fabric to product design, development, production, sales are through the meticulously careful planning. Products "diversified styles, human services, quality of" has become the core of the market principle of Caby. Sincere service, customers have become the card of the Buyi people pursuit of the goal. The company has been gradually introduced into the ISO9001:2000 quality management system and ISO14001 environmental protection system. Brand meaning: Caby (KaBuYi) originated in Italy, is a "fashion, noble, elegant" style in high-end women's brands, and highlight the "cloth" word in the trademark brand, meaning the unique style women's brand clothing. "Mine, the design concept the situation has been in accordance with" to advocate Caby tomorrow. The A product positioning, price positioning: the products are in high-end women's fashion. B, consumer groups: at the age of 25 - 40 year old professional female culture. C, the product style: Auchan, leisure, contracted, the latest European fashion color, advanced taste, with high quality based on the market. Product advantage: A, made of knitted fabric of pure natural hemp, quality elegant gentle silk, chemical fiber and other kinds of elastic woven fabric, wool, leather and embedded with exquisite printing pattern, the hand feeling smooth, straight and comfortable, good drape, which not only easier to manage, store, and not easy to wrinkle. B, the company has brand models complete, clear strategic goals, high cohesive team, in a comprehensive technology, excellent equipment for the backing, Seiko secret agents of the product, reasonable price, with strong market competitiveness. Sales network: the company has the advanced information network, professional marketing mode and sincere after-sales service system. The existing stores more than 60, more than 10 provincial general agent.
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