Dongguan silimeng furnishing Co., Ltd.   

Dongguan city slemon (Slim) Garments Co., Ltd. is a design, production and sales, high-end women's fashion leisure as one Professional Company, by long-term studies in Silicon Valley and the American's Mr AlanWang and Dr BuddykingskyWang investment, in 2005 May, in one of China's five major clothing base in Dongguan city Humen town founded. Accurate positioning, brand names 1 interpretive a brand name can be transmitted multilayer product information and the cultural connotation to the consumer is simple and clear, help them establish a consumer ecological circle. "Slemon" from the English word Slim (Miao Tiao) Chinese homophonic translation, in the United States and China registered trademark. "Slim (Slim)" is a word that is usually only associated with women, it not only defines the consumer group positioning a fashion brand, reflects the product distinctive personality, novel style, avant-garde ideas guiding, flow of color sensitive, the human body curve beauty activation elements, but its meaning can also to meet the consumer groups of social consumption psychology and aesthetic psychology, so that they appeal to Slim leisure clothing products (attraction), interest (interest), surging desire (desire), printed under the memory (memory) and action (action), so as to realize the aesthetic and consumption, consumption and create the perfect beauty. The company will be high-tech enterprises entrepreneurial idea and modern science and technology innovation means into the traditional garment industry, pattern is novel, efficient operation; team, strength, strong sense of innovation, marketing channels, full of vitality. 2, entrepreneurial team to develop a fashion brand, talent team construction is important. Therefore, the company founded early, will recruit talent, establish a management team and the design of high-quality staff team, to establish the overall image of the brand Slim. In the entrepreneurial team, all staff have business skills, professional dedication spirit, keen market awareness, full of team spirit (teamwork), not afraid of failure, the courage to open up the basic quality of innovation. 3, brand enterprise culture and brand positioning market positioning: domestic large and middle cities and overseas market, and taking into account the market more developed county-level city. Product positioning: the international well-known brand Gap model for the pursuit of leisure, to medium and high-grade women's leisure fashion as the main body, taking into account the development and production of the matching of female ornaments. Consumer groups positioning: the 25 - 35 year old knowledge female dominated, to help them meet the aesthetic desire to love to dress up and aesthetic psychology. Price positioning: according to spring, summer, autumn, winter four season products positioning, positioning in general between 150 - 1500 yuan / piece. The characteristics of Slim leisure fashion brand: personalized, humanization; high quality, new style, avant-garde pop quickly. The so-called personalized and humanized, should on the basis of popular styles of home and abroad, the formation of a unique personality charm and cultural connotation and stimulate consumer basic external conditions, to have the individuality, have the market perception; and the human nature basis must be based on a profound understanding of style, style and personality of the above, there is no product the exuberant vitality and cognitive sense, there is no real market. The so-called high-quality, fashion, is reflected in the design style, the surface materials of the texture, color and workmanship of avant-garde style with strong. The so-called new styles, popular quickly, above must be built on the world leisure fashion development trend and the domestic and foreign consumer groups aesthetic psychological basis. Special attention to the "fashion and leisure" two meanings, accord with the modern trend, the pace of life and the actual needs, the pursuit of "natural and unrestrained, popular style lively" avant garde.