Hua Shang hang fashion (Shenzhen) Co., Ltd.   

The American interpretation culture "IMS beauty interpretation" brand creates a brand-new lifestyle for the fashionable women of the lofty modern life. It fully embodies the romantic leisure and fashionable spirit of the "IMS beauty interpretation" brand. In the "IMS aesthetic interpretation" brand theory, it is believed that in a life of ups and downs, it is a group of women with distinctive temperament and self-confidence to deal with crises at a critical moment with a leisurely attitude. IMS brand positioning: consumer group: "IMS beauty release" women's clothing located in the urban white-collar of about 25-40 years old. They aspire to fashion and pursue fashion, but at the same time, they are introverted and not exaggerated. They are sentimental and have a certain degree of cultural accomplishment. What they inadvertently reveal is their distinctive temperament. Price: "IMS beauty release" women's clothing is positioned in high-end products, middle and low price, satisfying women at different levels. The single price of spring and summer clothing is between 188-438 yuan, the main price is between 238-328 yuan, and the average price is 500 yuan. The price of the autumn winter suit is between 238-888 yuan, the main price is between 288-558 yuan, and the average price is 780 yuan. IMS brand style: "IMS" Chinese "beautiful interpretation", translated as "interpretation of the beauty of rhyme meaning" meaning, "IMS beauty release" brand color elegant and bright, simple style, natural, fashion, take into account the details of the change and processing, atmosphere and introverted, reflect modern women show themselves, show their external needs. "IMS beauty interpretation" is the latest European popular element. It pays attention to details and overall collocation effect. The design style is modern and lively. It is a perfect package of modern urban women. It fully demonstrates women's charm and self-confidence, simple design, elegant and unique details, textures and exquisite tailoring are more suitable for modern fashion women's needs.