Ronghui garment (Shenzhen) Co., Ltd.   

The existing sales network status and strength of Theme enterprises has been all over the Chinese mainland, Hongkong, Taiwan, Macao, Singapore, Philippines, Malaysia, Indonesia, Vietnam and other Southeast Asian region, there are shops and stable consumer groups in China more than 40 cities at present, has more than 130 many retail outlets. Brand shops to self, cooperative enterprises, franchise three modes of operation. Enterprise culture 1, corporate positioning: fashion leader! 2, the enterprise tenet: keep pace with the times, Sifang win-win! 3, enterprise philosophy: constant Qi Sheng jin! 4, enterprise slogan: Fuji, vent! 5, enterprise employing standard: personality, intelligence, will, sense of responsibility! 6, enterprise value: customer first, excellence in leadership! 7, enterprise business philosophy: broaden sources of income and reduce expenditure, fine in innovation, steady development! 8, enterprise management philosophy: people-oriented, scientific management! 9, enterprise service philosophy: to provide high-quality service for the customer value! 10, the enterprise development strategic goals: a global quality, contend for the first! Brand: Theme is the Daly group - Rong International Group founded in 1986 women's brands, grasp the latest trend information, the most fashionable originality, combined with new fabrics and accessories, introducing Theme international fashion world. "Theme", "e" shape, like the upward extension of the sun, symbolizing the infinite and bright future! Expression of Theme brand "leading design, fashion!" The concept of. The one dark blue represents enterprise "greatness lies in the capacity, development of the concept of all rivers run into sea", orange represents brands like the sun like a full of vigor and vitality. * the • product positioning; style: to "concise, fresh, beautiful" style, closely linked to the metropolitan fashion pulse, as a new generation of white-collar write confidence, natural, self fashion declaration • consumer groups: age: 25-35 years old class: white-collar, vitality, beautiful female fashion, • occasion: administrative, business, life situation • series: executive wear, fashion casual administrative series fashion leisure series product profit machine value proposition of middle price to buy high-quality goods, value for money appeared, romantic, elegant atmosphere of youth self-confidence and charm of the young upstart diverse work fashion price reasonable value style fresh and comfortable, the pursuit of fashion with strong youthful breath. Product development philosophy - oriented by the market, different style of development and design of customer demand and satisfaction of the products; - product development pay attention to seasonal, regional, thematic, trend. The product development cost series, style. * the product structure: Administrative series: black, white, gray and other commonly used color based, version of slim, fit, style simple and dignified, suit, trousers, skirt, shirt, western style dress, jacket, sweater, sweater, coat and accessories and other varieties; leisure series: the popular color based combining the brand characteristics, mix and match styles, processing, assembly, fashion, pay attention to detail processing; a small suit, jacket, coat, waistcoat, breeches, are seven minutes of pants, trousers, skirt, slim A pleated skirt, dress, jacket, sweater, knitting, jewelry and other varieties.