Introduction
Gopher - originated in Britain from the British Australian and Si bin clothing Limited company honor brand -- gopher fashion personality jacket, by the Shanghai Naweili clothing Limited company in 03 years the introduction of mainland China, with fashion and personality for the brand positioning, won the China Youth love. Gopher - fashion personality jacket gopher down coat texture: traditional wear down bloated, fluffy, touch pieces Terrier Terrier feeling, fashion personality of young consumers often don't like. However, Shanghai Naweili apparel design and production of gopher eiderdown clothing style natural, full of personality, bright colors, fabrics, soft environment. Let down jacket has a new concept - the original jacket fashion in people's minds! Gopher down coat with its fashion, personality, unique, simple and unique style and generous, production process of refine on the show, 16-35 years old fashion, personality, youth, the vitality of urban men and women fashion leisure concept. Corporate image spokesman Ma Ying is more with his pure, dynamic image fully reflects the connotation of the brand, brand image. Gopher brand image prolocutor: famous film and television channel host: Ma Ying brand positioning: personalized, fashion health and vitality, simple and casual price position: 200 - 800 yuan (300 yuan as the leading price) target groups: 16--35 year old the pursuit of fashion products to young men and women in Han: have a relaxed and carved structure and stressed that the scale is healthy and not extremely advocate natural motion of popular colors vibrant high perception space of imagination for granted quality line: from the choice of materials to the packaging listed interlocking across the board we advocate of terminal market of high-quality experience, life, relying on the international famous terminal design company to do the overall planning for the brand image, highlight the brand personality
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