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EXR Executor: the definition of a brand, the performance of EvolutionXRevolutionEXR is Executor, that is, into the walker, the expression of art subjects. Is the coordination and order into the walker and the pursuit of the personality of the continuous dynamic self created their own personality performance. EXR is carried out and performance, namely perceptual (Emotion) and rational (Reason) combined with enterprising spirit (ProgressiveSpirit). EXR is EvolutionXRevolution, i.e. the evolutionary recreation area (Evolution), to change the motion field (Revolution). CAPORTS (define character sports leisure) Caports as a CharacterSportsCasual (character sports casual) synthesis is a new vocabulary words, created by EXR, give the casual clothing to exercise and functional comfort and freedom, provides a new way of life of a high degree of personality out of the ordinary. Sports and leisure equipment was born in the late 90's, sports leisure, emerge in large numbers, in the fashion industry in 2001, some famous designers, such as YohjiYamamoto, JilSander, and sports brand cooperation, and into the fashion features, thus and derives a new concept Sneakers (sports and leisure series). EXR found a new dress on popular sports and leisure packing with consumer demand, the development of this new concept definition dress then as "character sports casual" (Caports). Character sports casual is a draw inspiration from the familiar urban atmosphere of the young generation's way of life, so design than the original type, more the pursuit of novel, the pursuit of unique, reflecting the enterprising spirit of fashion types. Character sports casual spirit in 'leisure as casual wear, such as sportswear busy' personality in sports and leisure family slogan to talk to understand, character sports casual is the symbolic character sports and leisure family reflect. Individual sports and leisure family enjoy the movement of life as personality type of the younger generation, not only in their own expertise in pursuit of unique, while actively enjoy leisure time. Their summer Inline-Skate winter sports, enjoy skiing skateboard, new sports and cultural entertainment mode. At the same time pay attention to cultivate their own, yoga, fitness, such as judo form of physical exercise, they through continuous movement and health care to maintain the form, as the performance of rich, a symbol of success. EXR in the 2002 World Cup as an opportunity, not only the male, the female class is beginning to pay attention to health and physique, Caports (character sports casual) officially began popular. Since then the character sports casual show not only movement, also become manifest the symbol beautiful and sexy, and the recent rise of Well-Being (health and happiness) boom to adapt, to pursue the development of the quality of life of fashion types. At the same time, EXR's sales not only more than domestic brand, and more than the world famous brand NIKE, Adidas, FILA, and the world famous commodity design planning is now focusing on the concept of character sports casual. Character sports casual now is not only a fashion trend, but also as a civilization symbol, puts forward a new way of life in accordance with the social and cultural trends. As long as there is a kind of cultural phenomenon, character sports casual must constantly changing and will spread rapidly to include Chinese, Japan and other countries of the Asian market. Especially with the China to host the 2008 Olympic Games and the rapid growth of national income, sports, health, concern and demands of beauty will surge, therefore, can be expected to character of sports and leisure apparel accepted and spread will be rapid development. EXR brand philosophy of "BeProgressive!" enterprising! Progressive is the brand essence and core of the existence of the EXR source. The meaning of the text Progressive is enterprising, reform, development. But EXR Progressive means "somethingnew, somethingdifferent, somethingspecial" (new, different, in particular), namely the pursuit of new and different value. This is the evolutionary and leisure areas (Evolution), to change the motion field (Revolution) the birth of the EXR come down in one continuous line. EXR Progressive is in service. The clothing concept. Provide other brands can not experience the out of the ordinary value of all aspects of customer life style etc.. EXR design concept of 1 urban movement range of urban sports series (UrbanSports) in an attempt to modern theme on the movement of new meanings unique to EXR, mainly to show the out of the ordinary urban feel colors, mainly composed of concave convex feeling styles. Through the design of mixed between various clothing material collocation, color contrast, striped characteristics. 2 block Street function function series (StreetFunction) Leisure perceptual style and Athleticmix seasonal Progressive line combination of theme. The use of mixed embroidery chapter logo and transfer printing and cowboy series of various fabrics collocation, show personality leisure sports style succinct. The 3 movement composite series motion composite series (AthleticMix) of EXR embodies unique high-grade series, the pursuit of the original theme. Stability and vitality two perceptual coordination, all implicit gloss try color formed the whole dynamic. The blend color using implicit luster (MINT, L/Blue, khaki) metallic and oxide (SILVER, GOLD, L/Blue, Blue) as a representative color solid colored, with EXR (C/Red, Yellow) as the main characteristics of light, bright, the use of functional material and transparent sense label, embroidery chapter, printing and other details of the design.