Shanghai Ge force silk garments Co. Ltd.   

Background of the brand has engaged in international fashion 15 years of history of the leisurely international development Limited by Share Ltd, currently in Chinese set up offices in Shanghai, Shanghai Ge force silk garments Co. Ltd. in 2007 the formal introduction of MAZUA brand management business philosophy visited Europe several major cities in Milan, Paris... Later, found in different style with local designers long-term communication, should provide different styles, different collocation of elements, to the cost of making the most reasonable, available to love women of fashion. Enjoy the high quality taste in clothes at reasonable prices, the fusion of international popular design style, rich in our life, we are not only selling clothes, but an attempt to make life better way. Brand spirit with senior brand texture, pay attention to the quality of life, taste, is unique to identity and personal style of the brand. Business strategy hopes to provide consumers with the international fashion style quality, reasonable price of goods, and to give women shopping environment in the us to create comfortable shopping space and professional service, expect business strategies so to become the only choice of target customers, leadership is bounded when. Business objectives into international city, for the pursuit of fashion women fashion of high sensitivity, high quality and reasonable price. And the development of correlation with high accessories commodities. The direction of the operation to creative goods packaging, attractive image advertising to build MAZUMA brand image, product planning and promotion of integrity, professional service attitude to provide customers with the overall mix modeling, the use of flexible price strategy, plan of the launched the theme commodity and competitive goods to strive for high performance, to complete merchandise planning commodity R & D design emphasized week put out new products, with reasonable price to meet customer demand but the performance of fashion. CONSUMERANALYSIS analysis of the target object belongs to the guest layer in clothing has its own ideas, fashion sensitive woman, have independence to self collocation, understand the confident wearing, have flexible social activities, need to often attend the banquet in the workplace, the added value of favorite design taste, comfortable texture and changing selection than brand. Age 26~38 year old architecture office workers, freelancers, ladies, social assistance. Consumer awareness of self love match with your taste and style, can grasp the popular trend but not blindly, for high texture design sense popularity full commodity has obvious desire high consumption of women. Brand merchandise, accounted for the larger proportion of selling goods; selling merchandise sales is mainly dependent on the image of a product driven; image of the commodity, selling merchandise will be up and down as a whole merchandise; long sold goods to single product mainly planning, more attention to wearing comfort, occasion, and quality. The core concept of brand positioning of MAZUMA brand name: MAZUMA brand strategy: hope to provide consumers with the international fashion style quality, reasonable price of goods, and to give women shopping environment in the us to create comfortable shopping space and professional service.