Hangzhou Zhenxiang Garment Co., Ltd.   

Hangzhou Zhenxiang Garment Co., Ltd. is a set of clothing, apparel, home textiles in one department store chain enterprise. Hongkong ITAT group eighth battalion mining center in East China, North China region to set up business department, responsible for investment and the creation of member ITAT international brand clothing store chain business network, ITAT department member club chain business network and FashionITAT (fashion store chain business network). At the same time operating international fashion brand clothing and merchandise. From 2004 to January 20, 2008, has been in the Chinese opened 620 stores, membership, the club are 111, 7 stores. Refresh the global history shop new records, the company through the intermediate links in circulation, so that the abolition of apparel, home textiles products to store directly from the factory, make high quality products to more favorable prices to consumers in the face. With the use of advanced membership marketing mode, in order to close to the public for the business objectives, to a one-stop shopping place, super large leisure interactive membership service, creative style of decoration, cover and contain everything products series, take to one's bosom services, reflects the company "cooperation, win-win" business of harmonious development the concept of. At the same time attracted many domestic textile enterprises cooperation and capital market investors, and the citadel Investment Group Ltd., European silver card Esprit Far East Limited, China Asia Department Store Chain Co. Ltd., Meihua investment (Hongkong) Group Co., Ltd, American Morgan Stanley, American Lanshan (Chinese) capital, CITADEL investment group, USA Merrill Lynch (Asia Pacific) combined with injection of eight major shareholders limited, to accelerate the development of chain business in the ITAT network Chinese. China clothing, apparel, home textiles and other general merchandise industry manufacturing capacity has reached the international advanced level, but the product distribution channels, terminal market is not yet perfect, has been to rely on foreign markets. So at present, the domestic apparel industry's most eager to solve the problem is the sales terminal this link. The company according to the market demand emerge as the times require, to create a professional retail clothing line, wandering between the clothing industry and retail industry. And the creation of a set of ERP sales system advanced and perfect OA logistics tracking system, the establishment of a rapid transfer of sales platform for the major suppliers, through the system, the supplier can get each ITAT member stores in a timely manner with the sales data and inventory information and on the analysis of market demand, timely replenishment of products, realize the rapid transfer of products. Through the remote visual system, the company can grasp the operation situation of each store, to realize the remote site management, solve the problem of terminal sales. To minimize the investment risk and the operation cost of cooperative suppliers. At the same time also play their respective advantages, to achieve the highest realm of win-win. Become the company's suppliers, can immediately across the country have a large sales network. No need to put the cost of sales, business cooperation only need to put into production and logistics costs, sales of the work to be completed by the company's professional team. The retail price can also be formulated to ensure the supplier, the price has a strong competitive than compared to similar products. The company access to the capital markets to the healthy and steady development and broad prospects for approval. Mark ITAT has been gradually promoted to first-class brand apparel retail industry organization.