The Tseng family Garments Co. Ltd. (Yi Shengsheng)   

Most students: 1 brand positioning, brand image positioning: (from Korea) fashion sweater expert; 2, brand positioning target groups: 16-35 year old young and middle-aged women, take the popular route to market, target groups, market development space more; 3, the personality of the brand positioning: the demonstration of fashion, interpretation of self (the advertisement language: wonderful life, everything I started from) 4, brand marketing strategy positioning: professional market marketing; 5, brand core competitiveness: fashion, avant-garde, fashion.