Xiamen Bai Xin clothing Limited company   

Esina is Xiamen Furuijie clothing Limited company following the Ai Lianda brand after another new work. The company was founded in 1999, the headquarters is located in the beautiful city Xiamen, is a collection of product design and development, production, sales, planning in one of the modern garment company. Since the company into play, the spirit of advancing with the times, constantly innovative business ideas, and learn from international fashion concept and brand management mode of operation. Sales network all over the domestic each big city, more than 600 stores is the company under: product development center, brand planning promotion center, marketing center, logistics distribution center, a product exhibition center, terminal training center. The operation of the brand management mode, perfect terminal training company has a professional and efficient logistics support and accurate data analysis system, let the brand to establish a stable "win-win" situation at the same time the enterprise scale expansion and development further in and agent mechanism. Brand exposition esina system for the domestic two / three tier market women's brand to new ideas introduced, the fusion of the length of the public house, and on the very cost-effective, rapid occupation of the terminal market as the direction, so that it became the ladies on the market a dazzling star. Brand to close to the market, close to the public as the premise, to become a true sense of the street fashion. As the amount of 18-30 year old girl body to create a beautiful. Esina in contracted basis to create a new lady beauty, with beautiful, happy, fantasy themed, in the simple style into the romantic elements to add decoration and unique taste, easy to create new lady minimalist style. Brand portrait esina is simple and beautiful woman, smooth and rich taste, with simple lean spring diffuse in the world of mortals edge; easy to happy and contented; smile is so beautiful, so happy Speechless. The feeling of happiness is like a butterfly flying in the rain, like in gone with the wind, like a dance light rotation of wonderful. Esina woman knows "desire is small, the mood will be good" essence, they cherish the life is short, there is no desire boundless greed, they smile and gentle state of mind to find life beauty, feel the beauty of life. Brand positioning esina to simple happiness as the core of the connotation of the brand, the product to close to the market, strong adaptability and absolute price advantage as the core, to a high standard of store image to create the high grade of the store atmosphere. Brand meaning: simple lady, only warm and happy can bloom the beautiful, happy hundred Hing Na, in the simple basis with warm Mei Li, significantly so happy Speechless, make confident urban women feel esina bring them simple and comfortable, fresh and elegant enjoyment, happiness warm feelings color positioning with pink as the leading factor, pure and lively color as the mainstream color, through the season popular color for the brand concept of color