South Korea Austin (Hongkong) Garment Co., Ltd.   

? MACMILEY--- interpret urban romantic feelings, carrying hundreds of millions of women dream! The connotation of the brand ----------------MACMILEY brand originated in South Korea, the interpretation of the source in the Korea fashion culture accumulation and the times of the flavor of the times, a fusion of Trivial Pursuit of fashion, art and life, to reflect the urban women's elegant, intellectual and romantic, also highlights the self-improvement side, reflects the modern women's rich life connotation, present a wonderful and romantic story. The Korean brand ----------------2007 Austin (Hongkong) Garment Co., Ltd., the MACMILEY brand to Chinese, creates the bigger development space in the China. The goal is to create the most powerful leadership Chinese fashion women's clothing brand. In 2007 the company and South Korea TEAM brand design collaboration, build brand MACMILEY product supply chain. The style of the brand developing to reflect the simplicity, the atmosphere, elegant, independent personality style. Technology brand concept - exquisite are human as the starting point, the earth (NATURAL) color of the use of very personality, life and vitality is very suitable for those who pay attention to taste, color oriented, the pursuit of individuality and fashion, advocating Ou Han culture, pay attention to leisure life, the new aristocracy high taste. Consumer positioning ---------------1, target background: good professional, has received the higher education, has a higher pursuit of career and life, adhere to the elegant way of life, is a mature, independent, self-confident, healthy women. 2, the consumer mentality: Health optimism, has a certain artistic quality, the pursuit of excellent quality of life. In the city belongs to the high income, to accept new ideas, modern women's international culture cultivate. Age ---------------20---45 year old female main location, age 25---40 years old. Price positioning: spring products - 298 yuan -------1198 yuan (national unified retail price). Autumn and winter are 398 yuan -------1988 yuan (national unified retail price).