Oscar Renta company   

Brand line: Oscar Renta (OscardelaRenta): II (OscardelaRentaII): clothing Oscar Renta Oscar Renta -- haute couture studio (OscardelaRentaStudio): second tier brands, women's category: the 1967 launch of high fashion and clothing in 1973 to add fur, jewelry, perfume products since 1977 now include high fashion, ready to wear, jewelry, men's wear, perfume, family Ma daily products and so on the target consumer group: high income consumer group, with the female as the main object of marketing strategy: 1, with stores, and other forms of 2 specially designed, multi brand line of business sales in 1967: operating in the USA shop, now all kinds of products have entered the Americas, Europe and Asia market gorgeous, exquisite, elegant Oscar de la Renta brand is one of the USA fashion representative. The brand founder and designer de la Renta was born in the Dominican processing and country, and at the age of thirty to American venture in New York, now he is already the characters play a decisive role America fashion. Especially at the beginning of 1993, he accepted the famous French haute couture fashion company Pierre Balmain (PierreBalmain) employed by the French haute couture became the first company of appointment American designer, some lift reflects USA fashion and American designer international influence and position rising.