Introduction
The GianniVersaceSpA group is the world count as one of the very best international fashion design house, founded in 1979, in Milan by one of the nearly ten years of the most talented designer GianniVersace so far, GianniVersaceSpA group is the global Italy style luxury symbol. The GianniVersaceSpA group not only has the lofty status in the international fashion design, and the VERSACE brand AtelierVersace series, popular clothing, jewelry, accessories, cosmetics, perfume and furniture products, manufacturing, sales to all over the world, the VERSACE fashion and style spread to the whole world. "Versace" this brand of famous history is not long, but it is the experienced a ten or twenty years of brand has become the can and Armani, GUCCI and Valentino in Italy four fashion brands. Versace appearance, love comes from its founder Jenny Versace of fashion the perfect, perfect, and his accidental death, make this brand adds to the mystery of the one and only. Jenny Versace was born in December 2, 1946 in southern Italy, father is a salesman, because the work is often going out, mother is a designer, runs a small workshop. Versace influenced at an early age, developed a keen interest in fashion design. At the age of 18, he joined mother workshop when the assistant, mainly to do pattern purchase and tailor to work. At the age of 25, Versace moved the world famous fashion capital of Milan, started to costume design for living. With strong understanding and learning ability, in 1978, Versace successfully held in Milan the first signature couture show, Versace brand was born. First, the modern fashion design Versace did not cause a worldwide impact, until he met America famous fashion photographer Richard Av Deng, in the latter's help, Versace distinctive design style, with special aesthetic works began to appear in the world's top fashion magazine cover. The strong pioneer art characteristics, unique charm of the Renaissance style, and imaginative style, gradually for the fashion people around the world are respected. In 1982, Versace launched the movement clothing famous in the annual autumn ladies show, this garment in later became a classic feature of his fashion design in. In 1986, President of Italy Versace won the award "Honor Medal Republic". In 1989, Versace finally joined to the French fashion circle, Paris as its brand new works published quarterly base. In 1993, he won the reputation of the America sometimes fashion Oscar International Fashion Designers Association awards. Versace brand clothing both classical and pop temperament, and between high and low art. Luxury is a design characteristic of this brand, the jewel like colors, smooth lines, the unique charm of asymmetric cut on the bias, the Versace fashion always shine. The identity of the customer different Versace, namely the nobles have black rock musicians, Aidan, Madonna, Bon Jovi, Tina Tena and other arts celebrities are all his fans. Fashion design level of enthusiasm for art, he will be great and their own cultivation of top supermodel successfully together, and become the most active international luxury fashion show planners and participants. However, in time, cause the most brilliant in 1997 July, Versace was shot in American Miami apartment before. His death makes company went into a state of instability, a few months later, his sister Donna Tara take over as a Versace chief designer. Donna Tara began in 1981 with the brother cooperation, initially in the company she almost what also don't do, just play Versace "Muse" role, and in Versace dress in fashionable circle from. Go up century 80 time end, her creative talents, for brother design for young people side line products and children's wear series. In 1993, she took over the Versace derived brand "verse (Versus)" business. Some people say, Donna Tara's fashion sense and design as the brother who is full of passion. But in her leadership, Versace fashion brand is Versace I hold more changeable, she retained in the Versace always gorgeous style of remaining, also began to take the modern occupation female. At present, Versace group except fashion, perfume, glasses, also operates scarves, neckties, underwear, bags, leather, porcelain, glassware, feather products, bedding and furniture, can be said to be the fashion design to every area of life. Versace group's stake in Versace died into three parts. Donna Tara accounted for two into three brothers and sisters, van boss, in the company responsible for the operation of the business and financial brother Shanteau three. The remaining 50%, according to the Versace I will, for he was known as the "little princess" of Donna Tara's daughter Allegra Versace Beck.
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