Guangzhou Babylon Clothing Co.   

Brief introduction of brand: PR- II from a Italy design brand men's clothing, brand clothing suitable for the modern man is full of charm, they are able to express yourself with confidence, temperament elegant, different occasions and can freely shuttle in the life. PR- I dare to break the routine, a new building to the old tradition, one of the modern urban fashion energy capture, it is clever to use emotional story of modern man's life in the clothing design, interpretation of the two main factions, fashion, classic fashion and elegant taste. PR- has its own unique mix of formula, stressed lap function clothing: combination between classic and fashion, style and popular elements of the basis of interaction design, process, from version to fabrics, from the details to the mix, does not reveal the modern male confident and elegant temperament. The ingenious combination of the two factions of the most incisive demonstrated a new pattern of modern men's wear brand. Brand meaning: PR- P (personality) represents the personality fashion culture and art essence penetrate each dress, the details of the unique aesthetic taste Xiang, with fashion and personality style, this is the best interpretation of the brand licensing series. R represents the elegant elegant dress (refined) has become the pursuit of pure, sharp my space, a simple version of the perfect embodiment of the spirit of the design style, this is the perfect embodiment of the gray card series of clothing and human body combination. II on behalf of P plus R (personalilyrefind) fashion and not refined, elegant and dignified quality performance, flutter contains smart. The target consumer group: the main consumer groups: urban white-collar freelancers professional fashion consumer groups features: confident about popular funny and smart and confident about being popular in modern urban man. Age: 23-48 year old male, the location of the main market for the 28-40 year old male. Black Label: 30 years old -50 years old gray card: 23 years old -43 years old market positioning: the top circle style positioning a city two district two city level district three or four City: fashion free neutral lead and pragmatism, subtle elegance. Fusion of fashion elements, natural and smooth lines, taking into account the details and processing. Product structure: gray series: high-end elegant fabrics fit clipping embodies a simple charm man. Black Label Series: fashion, comfortable fabrics with European fashion design concept. Details of high technology, side shows a man generous.