Shishi Fuguiniao group company   

Founded in the last century ninety's Fuguiniao group company, is the largest base of Chinese garment industry -- lions, one of the most influential large enterprises. Start at the beginning of the group, always adhere to the "innovation and development, quality of survival, management for efficiency" for business purposes, hard, hard business, has now developed into a set of leather shoes, leather goods, apparel as one of the large-scale group company. Has a staff of nearly 10000 people, modern standard workshop 425000 square meters, fixed capital of nearly 2000000000 yuan, brand value more than 6280000000 yuan (2007 assessment). "Fuguiniao" won the "A Well-Known Trademark in China", "the first batch of the State Bureau of technical supervision inspection free products", "national customer satisfaction product", "Chinese brand-name products", "national conformity assessment of textile and apparel product quality assured standards", for five consecutive years and was Chinese garment Association "the national top 100 enterprises" title. In 2001, the group company to expand the brand effect, with the Italy FGN costumes (International) development limited Qiangqiang jointly set up Fuguiniao garments Development Co., Ltd, clothing company to "improve the internal management, strengthen product development, to create a strong brand" for the purpose, has been the development of product research and development, production management, logistics and distribution, marketing as a whole integrated garment enterprises for a. Marketing network all over the country more than 20 provinces (cities, autonomous regions) brand stores reached more than 2000. In 2005, the company hired a heavy attack, China national team women's volleyball coach Mr. Chen Zhonghe as bird of riches and honour of men's clothing brand image ambassador. "Simple fashion, elegant" style and "pride China products, wealth Xingui" brand philosophy and China women's volleyball coach has hard and soft, indifferent to fame character perfect fit. In 2009, in order to conform to the development direction of Fuguiniao brand internationalization, young, fashion, the company hired a popular film star Lu Yi as Fuguiniao second generation image spokesperson. Lu Yi sunshine fashion health image and wise aggressive attitude towards life, can let consumer produce beautiful legend of Fuguiniao brand image, at the same time convey Fuguiniao advocating noble life set up the noble brand advocates, Fuguiniao, a taste of the brand image.