_ lingshang brand planning   

Lingshang international is a consulting company fashion brand strategy for global, focus on the international fashion brand: brand strategy consulting, brand promotion, terminal design, popular consulting release, shoes and clothing enterprise planning, visual marketing, terminal training brand system service. Lingshang international brand investment management institutions have international strategic partner of Italy MARLO consulting background and resources, and many domestic partner resources, such as: China Garment Association, China Designers Association, China Textile Industry Association, Guangzhou Acmdemy of Fine Arts, Tsinghua University, Academy of Fine Arts and Beijing Institute Of Fashion Technology, School of economics and management, Donghua University, with a high global technical force and consulting experience. At the same time with CCTV, national famous TV, Internet, newspaper Chinese dress "international", "clothing", "the times", "textile and apparel fashion", "ELLE", "bazaar", "Ruili", "visual impression" strong media resources etc;

fashion industry chain one-stop service system cluster:

1 international brand planning agency, 2 international brand incubator center

3 4 international brand apparel product design center of fashion Club 6 international image design

5 international fashion image base

7 International Fashion Center for the promotion of International Marketing Manager 8 Display design

9 brand management training institute 10 international stores

11.[fashion Bible] magazine 12.[brand legend press

ten international comprehensive brand service content, to ensure the unity of the brand, integrity and execution:



, a market research. Brand positioning of

two.

brand building three.

four. Brand promotion

brand consultants five.

six. Corporate training

seven terminal guidance.

eight media agents.

TV production nine.

ten. Fashion photography





brand culture communication / image recognition / packaging enterprises re optimized design



, a visual image of the brand planning (VIS)

work content:

A. based recognition [brand logo design optimization or re design]

B. office applications

C. public indication

D. commodity packaging

E. regeneration

F. brand culture to refine core brand advertisement creativity []

G. unique brand culture stories and thoughts and clothing personality characteristics and cultural refinement

two, terminal image planning (SIS)

work content: Shop

A, style refined design ideas

B, store display mode development

C, terminal form of system planning Specification for construction

D, shop decoration

E, shelf category and accessories material description

three application design, visual image

work content:

1, the brand investment promotion categories: prepare [material] brand promotion

1), print ads creative shooting

2), seasonal products brand album 2

3), brand website design originality

4), enterprise feature films advertising creative

5), Business Handbook

6), manual

2, the media publicity: (to promote the theme image, network theme image, press the theme image, print advertising)

3, the first shop promotion: (window image, product POP, recommend new brand, Chen Lietu)

4, product packaging categories: (tag, shopping bag, packaging bags, packing box) The results of the work submitted to:

\ \ "brand visual image Handbook" "monopoly system image manual"

(three) brand conference [will] order event planning services; The

service content:

1, the theme of planning, planning meeting content arrangement; program design;

2, theme image design, meeting invitation design, meeting the design manual;

3, field inside and outside the atmosphere layout, host / leader speech writing;

4, brand promotion, news media planning;

5, model shop assistant merchandising service;