_ Hengyuanxiang (Group) Co., Ltd.   

        the company was founded in 1927, China Time-honored Brand enterprise. At present, Hengyuanxiang by Shanghai Nanjing road a covers an area of 100 square meters of yarn shop into a has A Well-Known Trademark in China in knitting, clothing, textile, wool, as one of the enterprises. Group under the jurisdiction of 10 wholly-owned subsidiaries, more than 100 alliance body factory, has more than 600 distribution, distributor in the China, more than five thousand sales outlets. The company in 2005 sales of nearly 4000000000 yuan, annual sales of 34000000 pieces of goods, the associated industry personnel 40000 people.
     
      Heng Yuanxiang group is one of the Chinese and global wool using the largest enterprises -- an annual consumption of ten thousand tons, amounting to more than $fifty million; at the same time, is the world's largest hand woven wool production and marketing enterprises, the annual output in 1996 reached a record of ten thousand tons at present, stable at around eight thousand tons.
     
      the company is not only the enterprises play a decisive role in Chinese wool spinning industry, but also by the industry as the use of brand assets China best run enterprises. Adhere to the brand management, and constantly create a "first" is the power market myth Hengyuanxiang write:
     
      the company is the only one for 12 consecutive years of sponsorship Chinese career enterprise;
     
      the company is the first domestic has the world the fine wool enterprises;
     
      the company is also the first one new man body database of the enterprise;
   
    and nbsp;   2005, Heng Yuanxiang and CCTV trump card column "the same song" cooperation, complete There was no parallel in history. enterprise brand and the media brand Qiangqiang jointly;
     ......
     
      after nearly 80 years of development, the company has won more than 90% of the brand in the country. In 1999, "Hengyuanxiang" get "A Well-Known Trademark in China" title. 2001, Heng Yuanxiang successful implementation of MBO, at the time known as the most successful Chinese, the most classic MBO case. In 2002 and 2003, "Hengyuanxiang" won the "China ten public favorite brand" title. In 2004, the company was named "Chinese most cultural value ten big brands". In 2003 and 2005, "Heng Yuan Xiang" brand sweater, cashmere sweater has won the "Chinese famous brand product" title. 2005, published by the world brand laboratory Chinese 500 most valuable brands list, Hengyuanxiang ranks 293, brand value of 2041000000 yuan.