Zhenhua Department _ Yantai Zhenhua Department Store Group Limited by Share Ltd   

Yantai Zhenhua Department Store Group Limited by Share Ltd is the 1994 restructuring of the joint-stock enterprises, is the national large-scale retail enterprises Trade Association member units, key enterprises of Shandong Province, Yantai city tax 50 strong enterprises.

currently, Zhen Hua group in addition to have Zhen Hua mall, in Yantai local Zhen Hua mall, Zhen Hua Plaza, Zhen Hua mall Longkou shop, Zhen Hua discount supermarket company, Zhen Hua appliance company, Zhen Hua travel agency, in Yantai Development Zone, Penglai, Fushan, Weihai, Dongying investment boutique department store, shopping center project will be in this year in succession opening; Ji'nan, Qingdao, Weifang and other places of large department stores are also entering the site or project negotiations. In the department store industry investment at the same time, Zhenhua Group adhere to the multi format development, vigorously develop the chain supermarket and the real estate industry, the establishment of the Linyi Shang city Properties Limited signed with the Linyi city government for the development and construction of Linyi south square area of 1200 acres of land, nearly one million square meters of real estate projects have been launched; also plans to build supermarket chain in the province for three years, the scale of chain supermarket reached 100, and the construction of a modern large-scale logistics distribution center. Thus, the rapid formation of scale and intensive operation, set up in Yantai as the center, the province, the Zhen Hua chain operation network, continue to consolidate and expand Zhen Hua's position in the industry, and further enlarge and Qiang Zhenhua brand.