New world, new world department store _   

Due to the rapid development of the economy of Taicang, new world department store "for all wage earners, fashion guide consumption, and comprehensively promote the brand management, never operating and shoddy goods" business strategy was a huge success. In 2007, the company annual sales of 143000000 yuan, a year-on-year increase of 22.2%, comprehensive performance improved significantly, national revenue last year to pay more than 3000000 yuan. The company has been the provincial Trade and Industry Bureau, Suzhou, Taicang City Hall City Hall and competent authorities at all levels of praise.

"brand" road wider and wider. At the beginning of the establishment, the company has a stable supply channels and more than 300 manufacturers at home and abroad to establish, implement the joint operation, to sell the business, let each commodity department has several known "bellwether" brand. The introduction of new cosmetics department Vichy, appeared to favored by consumers, less than 5 square meters, 8 months of sales of 1220000 yuan, even Brand Company are incredible; food department, the introduction of Christina, to become the Taicang consumers, birthday gifts Jiapin; Shanghai old temple of gold and the introduction of new gold jewelry Department of CHJ jewellery, OTC first day sales of 180000 yuan; the men's clothing department is on the 800 square only, introduce domestic is known are men's "four little dragons" Moses dikeni, delay, plus the original Goldlion, crocodile, apple, playboy, the formation of the Taicang area of men's clothing brand Heights; sports department Nike,,, Adidas Mizuno Lining covers well-known sports brands at home and abroad. The company as "advanced enterprise" of Suzhou City Trading System and by the municipal Party committee City Hall and the Department in charge of recognition and praise. "Integrity" business consolidate the advantages of

. From the establishment of the first day, "integrity" two word became company a class person to want to speak everyday "pet phrase", team, middle meeting, staff briefings, each will speak. "Commodity" integrity from the source grasping, from brand settled in the mall began, supplier evaluation, cable card record signing, verification, the net purchase sales into the monitoring system of shopping malls, do every piece of goods can be traced back, can query, there are source. "Integrity services" from the system to catch, "good faith commitment to service", "commodity first responsibility system", "customer complaint handling approach", let the customer into the mall from the moment, you can truly feel the humanity of the new world department store thick, service. In 4 years, the enterprise has won Taicang's only in Jiangsu province "in malls and shops without fake demonstration units", "Jiangsu province service integrity unit" and "Suzhou zero complaint Enterprise Award".

festival light spot. In recent years, new world department store marketing mode innovation, meticulous planning, the availability of supply, hand make use of the Spring Festival, five one golden week, eleven golden week, Valentine's day, Mid Autumn Festival, Match 8 Women's Day existing festivals, sent to carry out roses, "spring the heart of a woman", the moon cake festival, to fully display their brand management, fashion quality, integrity services, first-class style offered warm enterprise style; on the other hand no control section, and conduct annual Zhongqing, fall into Qing anniversary, festivals, tries their best to build its own brand belonging to the mall celebration. In the peer activity time rob in front, efforts to promote greater and send coupons more frequently under the background of the new world department store, carry out the "four heavy surprise anniversary" as the theme of the anniversary of the marketing activity, exceeding one's expectations is to achieve sales of 5000000 yuan the first day, three days sales is a breakthrough 13000000 yuan. Cultural marketing to improve the image of

. Fu marketing culture, in the Lantern Festival, mid autumn festival held shot riddles written on lanterns activities held, "want to have a word message mother on Mother's Day" activities, to participate in the message of the consumer, from school-age children to young, from migrant workers to foreigners in too, English, Japanese, Han Wen all kinds of characters, with different language expression of the mother's blessing, deepen the enterprise culture connotation. In addition to release both in television advertising media, in cooperation with the telecommunications company added mobile phone short message service, timely update the new world department store website, broadcast on TV title "economic fast track" column, in the "Taicang daily" monthly "new world department store layout", to further improve the corporate image, so that the "new world department store" brand win support among the people.