BEIER Baer _ Guangzhou Yifei Co. Ltd.   

About Baer

origin

BEIER Baer - the top European finished leather Elegant Angel, has consistently adhered to a simple way to express classic, with a gentleman's noble character.

BEIER Baer design do not focus on the external modification of luxury, and careful carving connotation; not the pursuit of curry favour by claptrap vision, and the use of reason, comfortable elements to make leather and human complement each other, to create a classic and popular, characteristics and movement of the harmonious beauty; he does not agree with exaggerated expression, and adhere to the source from the precipitation of a truly elegant. His simple style without losing the characteristics, reflect the taste the details of.

BEIER asked Baer to cater to the high taste of men's brand culture, connotation, not sedulous express yourself. BEIER leather goods and not to show off wealth for the purpose of.



was born

Duke of Normandy in 1066. William succeeded to the throne, established England aristocracy, over the centuries, the British heritage of a noble aristocratic lineage.

Baer, British royal family has long custom of finished leather, after the end of World War II they from Northern Ireland, moved to the capital city of Belfast in London, in 1948, the Baer brand was born here. Then in the influence of family background, Baer leather brand culture highly development, and long-term immersion in the rich humanities and art, creative inspiration are constantly activated, the first series of a launch is popular, family enterprises continue to develop and grow, until the current BEIER leather goods brand culture era. Leather BEIER leather is very exquisite, all leather series using carefully selected fabrics, make three-dimensional cutting, cater to the requirements of high taste man. Process design of first-class cowhide and refined, details of implicative embodies the BEIER men's leather charm. BEIER design of the finished leather has a noble, elegant aristocratic atmosphere.

The characteristics of



class leather (selection of world top leather factory tanned cow leather, sheep leather, alligator leather etc.) version of a first-class design (synchronous Europe elegant design, Hongkong engraving) first-class workmanship (reduction of experienced senior cobbler master are eligible for sewing Baer bag)

BEIER Baer leather goods are using high-end head layer cowhide leather making, because in the beginning of the product design, are based on from father to son's value concept, to ensure that products can be durable.

The development of



started in 1980, BEIER continues to open stores in various European city. With simple, fashionable style and be without rebuke quality, BEIER has become a model for urban business casual leather goods brand. With the brand influence growing, BEIER also began to focus on the new market.

1997, BEIER brand officially launched in Chinese registered trademark, across the board in China marketing preparations. In 2007, BEIER brand officially landed China market, and set up a design studio in Hongkong Chinese, pay special attention to the research on the design of Asian people use habits, and the collection of traditional European in the classic, with superb technology and leather culture contained in Chinese plot, Baer men's leather series quickly gained middle-class and upper class people's recognition and favor, just two years time, has opened a number of stores and specialty cabinet in the Chinese mainland.