Woodpecker PLOVER_ Guangdong woodpecker Leather Co. Ltd.   

PLOVER brand derived from the forefront of fashion in Italy, because of government change, rooted in Hongkong, the European fashion and the perfect fusion of ancient oriental culture, advocating leisure, nature, taste, elegant, China launched in leather shoes, clothing, leather goods, towels and other products, recruited movie star Mr. Peter Ho as a spokesperson, through CCTV television and the strong network and professional media full three-dimensional propagation and promotion (PLOVER) brand "intentional, own heaven and earth!" Natural leisure life concept and elite lifestyle. Guangdong woodpecker Leather Co. Ltd. as the Hongkong woodpecker (Group) Limited company subordinate one of 15 subsidiaries, become responsible for 2001 (PLOVER) leather goods brand in Chinese market comprehensive operation, is a collection research and development, production, sales, after sale service and overall management of the very fruitful in the modern enterprise. In order to adapt to the rapid development of enterprises, the company invested one hundred million yuan in Guangzhou to build a large modern industrial park, plans this year to officially opened (2011).

two (PLOVER), leather goods, products, operations, brand publicity channels

(PLOVER) leather with advanced franchise chain marketing model, to shop, shop, shop counters the way full range coverage of the market, the implementation of "full scale output of the entire shop" business philosophy, the company brings together a group of industry elite, from market research to the investment feasibility analysis to business planning to product distribution, display, training to the daily operation of the guide, have the professional nanny full service, make joining businesses easily. Product positioning for the mid-range business leisure and leisure products series, product embodies European humanism advocated deep: personality, comfortable, leisure. Rich product line, the main location for retail price: 59 - 159 yuan, wallet, belt 39 - 189 yuan, 239 yuan, 500 male bag handbag 239 - 500 yuan, rod boxes 300 - 400 yuan, fully meet the current consumer groups, the largest of the social consumption capacity and consumption demand. Through the promotion of building brand is always (PLOVER) highlighted and adhere to, through joint and separate extended years of shoes, clothing, leather goods, towel series products of all brothers, television, network, planar media advertisement puts in a full range of continuous, (PLOVER) in the country has a very high visibility and brand reputation. At the same time depends on (PLOVER) leather shoes more than 2500 stores, more than 1000 (PLOVER) clothing store, (PLOVER) leather nearly 1000 stores, and so on the aspect of sales network covering the whole country, the terminal stores the promotion, every constant close contact with consumers.

three, (PLOVER) leather market prospects

in the China market, through the market investigation and careful analysis of our, we recognize (PLOVER) leather at

China market is foundation and the market is very good prospects: A, (PLOVER) leather shoes, clothing, leather goods, towel series products have a good market foundation in Chinese, and the success of the channel construction of the domestic first-line shopping malls, stores, operating in good condition, with a pretty good brand reputation, it deeply the operation of a leather project will be a good foundation. Two, Chinese the sustained rapid economic development, the number of mid-range consumer population growth, consumer brand awareness growing, mid-range brand leather goods demand is very big. Three, the long-term star endorsement, television, network, media advertising support. Four, (PLOVER) leather successful franchise chain marketing model, rich experience in market operation, good reproducibility, growth. Five, (PLOVER) leather competitive products and perfect after sale service system etc..