1883_ Guangzhou City Kenny Leather Co. Ltd.   

Company introduction

Guangzhou City Kenny leather Limited company belongs to Hongkong Kenny International Group, after seven years of rapid development, has become a professional leather handbag company set design, production and sales in one of the. Companies adhering to the "quality of survival, innovation and development" business philosophy, has a professional R & D and design capability, first-class production technology, perfect quality management system and excellent marketing team.

company flagship brand "ROSINESS LIFE" after appearing on the market with its unique fashion perspective sudden appearance of a new force in the fashion world, rapidly to the radiation, in the country already has a large number of loyal consumers, and enjoy a good reputation of the brand. At present, has been stationed in Jin Guanghua, new world, SOGO, and many other well-known Canton hundred commercial chain mechanism.



brand origin

more than a century ago, Sicily is a pair of ordinary cobbler couples in order to have a special dowry for the beloved daughter, after careful preparation for many years, making a set of include leather, boots, leather bag, Qian Jia, luggage, articles for daily use, called "ROSINESS LIFE", hope daughter life can shine like rose, like the roses beautiful and romantic. In the spring of 1883, in the small daughter married the day, when she received the gift, the presence of all the guests are all deeply moved by its intimate design, fine craftsmanship, little daughter tearful stroked the family prepared for her gift, her face smiling, because she knows, this is to her family best wishes -- with ROSINESS LIFE, have a family where love is.

from now on, this beautiful story in Europe spread from generation to generation...... People moving in talking about the dowry is exquisite, the relatives of the blessings and daughter of love.



brand interpretation

dot woman, romantic life -- the idea of ROSINESS LIFE forever.

Milan noble and refined, Provence warm and free, Paris fashion and romantic, is "ROSINESS LIFE the source of" inspiration ", embodied in ROSINESS LIFE" mature charm, noble and elegant free from vulgarity artistic temperament elegant, simple fashion taste, no one not to let the charm of women in the beautiful and the noble, elegant, luxurious and intellectual freedom and romance between conversion.





style positioning

intellectual, fashion and high taste



consumer positioning

mental age in the 25 - to 45 year old new era of women, independent, elegant, romantic, understanding is their most striking feature, confident but not publicity, walk in the fashion, can skillfully keep out of the affair, and always maintain the unique self assertion. Career including white-collar, California, writers, designers, advertising, entertainment figures.



price positioning

800 - 5000 yuan, the core values of 1500 - 2500 yuan.



product positioning The perfect unity of

European fashion classics and Oriental verve, covering bag, wallet, accessories etc..