The mayor of Guangzhou Sheng Trading Co. Ltd as a French brand R.R.S.ANGELL Reynolds, angel in marketing management mechanism Chinese region, the company was founded in 1999, all kinds of leather products are mainly the production, operating a variety of styles. Have a high-quality leather team, over the years, with a keen market reach, advanced design idea and the spirit of struggle and unremitting, talent showing itself from the leather industry, the rapid development of a comprehensive leather company. Is a specialized fashionable leisure brand set design, development, production, sales in one of the manufacturers and marketers. In order to create a competitive market of casual fashion leather goods brand as the goal, vigorously develop the provinces area city stores, supermarkets, shopping malls and other sales channels. With the help of the national unified image store established brand as a platform, the charm of the spread of brand to more partners and consumers.
product positioning: ladies leisure bags as the main body, wallet, leather belt, fashion shoes boutique; collocation; jewelry lovers;
product categories: contains all the leather products category, including bags accounted for 50%; the wallet accounted for 20%; jewelry accounted for 10%; the belt accounts for 10% of shoes accounted for 10%;
product price: handbags positioning in the 99-358 yuan between; wallet positioning in the 39-79 yuan between; jewelry and a belt positioning in the 49-79 yuan between; women's location between 200-398;
group: fashion leisure for adolescent girls, the modern female office worker personality;
consumer orientation: with 20-40 between the ages of female dominated, with 18-25 year old women and youth supplement; fashionable gens, working-class, business people, civil servants, individual operators, consistent mass consumer positioning;
core selling point: Fashion affordable, monopoly system service security;
sales channels: to store; store shop; small leather goods shop; shop counters form of sales, the national unified image, unified price;
joined in support of:
brand equity: authorizing the use of unified leather goods brand and enterprise VI vision system, instantly have a Ralos Angel brand strong influence;
image support: headquarters to provide unified store VI manual and SI manual, provide free design and construction guidance and strong support for making counter. And provide the brand image album, seasonal product manuals, support the propaganda material and the promotion plan;
logistics support: scientific management mode, marketing of many system, management. Planning and professional training guide for you with the overall situation; accurate, timely delivery of goods, reasonable distribution rate, solve your inventory worries. Ensure that franchisees across the timely and accurate delivery of goods, to understand the franchisee always have new, zero inventory risk, so as to win business opportunities;
product development: become Leino Si Angel leather all series products franchisee, instantly with dozens of top international designers, specializes in the development of the latest international fashion trend and regional characteristics of seasonal quality products for you;
management training: the company has high-quality management team, providing support for the franchisee stores operating system course, every year a large professional training, and provide a full range of management manual, including "shop joined manual", "Store Manager Handbook", "store shopping guide book" "shop visual marketing handbook".
marketing: companies employ marketing expert for the franchisee throughout the planning of brand communication and promotion plans, annual band rolling hype, ignite consumer market you only need to do can quickly profit.
Introduction
Main Products
Contact information
Contact: | Liang Qiang |
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Tel: |
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Addr: | Guangzhou White Yagang Baiyun District Xinshi Tong King Street, Guangzhou City No. 1 Tang an commercial center building 3, floor 5 |
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