Boulevard_ Beijing Mountain Lu outdoor sports goods Co., Ltd.   

One, the historical origin The

Boulevard brand in 1978 in Douasipeng America skiing was born. The brand founder James Fernando starting from only three personal hand sewing factory, specializing in the production of ski and outdoor clothing -- dedicated to the design and manufacture of outdoor expedition, the gradual accumulation of experience in the design and production of very professional, has extensively influential and in the international market.

two, design concept

since the early 80's of the last century began, the Boulevard brand successfully organized and sponsored many has the international influence of outdoor sports events. Aspun as the largest ski resort American, have come from all over the world outdoor enthusiasts accept the challenge every year. As one of the sponsors, the company designers have been long-term tracking and investigation of hundreds of athletes, and in view of the complex situations they face in extreme conditions, continuous research and development of new materials and humanized design promotion, professional needs to meet the maximum movement of the. The athletes of Boulevard brand design, materials and technology have made valuable comments and highly.

90 in the early 1980s, the company after market research and careful analysis, the first in the industry put forward the "new fashion concept outdoors". And in a professional fabric, bright color, dynamic design, three-dimensional tailoring won the favor of consumers, and constantly practice the perfect combination of fashion and outdoor. Three, the development process of



1996 years, in order to develop the Asian market, companies in the Hubei area, China invested $18000000 to build a global production base. Products are mainly exported to Europe, America, Southeast Asia and other regions. Lay a solid foundation for the company's development of globalization, the company embarked on a new course. At present, the Boulevard brand in the world has more than 200 sales outlets, has become one of the most popular consumer favorite outdoor brand.

four, future

today, Boulevard brand has an excellent management team, a stable sales channels, has become one of the most influential brand in the industry.

2009 years of Companies in the China market carried out a large number of careful investigation and analysis, decided to continue the implementation of the "outdoor fashion" concept. And launched a comprehensive development plan Chinese market.

persistent dream drives the Boulevard brand innovation passion. The future, combining elements of fashion international fashion trend and Chinese perfect will become the company's new mission.