Toread_ Pathfinder Pathfinder Tourist Products Co. Ltd of Beijing   

Beijing Toread Outdoor Products Co (300005, Shenzhen) was established in 1999, specializes in outdoor activities of R & D, production, sales organization outsourcing. The company through the brand building and promotion, independent design and development, product marketing network construction and optimization, supply chain integration and management, outsourcing production, to join with the direct sales combined dumbbell brand management mode, to establish a nationwide chain of retail network, outdoor activities and provide reliable performance, the appearance of fashion to the vast number of consumers. In 2007, Pathfinder brand was recognized as "A Well-Known Trademark in China", and "Beijing 2008 Olympic Games licensed manufacturers", has created two unique Chinese outdoor products industry. In 2008, the company built the largest scale, innovation ability Chinese outdoor products industry the strongest R & D center, three of product design in industrial design awards "has won the domestic authoritative Red Star award". The company's marketing network all over the country more than 130 large and medium-sized cities, standardized stores nearly 500. In ten years, the Pathfinder compound annual growth rate of more than 50% healthy growth, to write a chapter in the legendary outdoor businesses. The rapid growth of roots of

Pathfinder in the independent brand dream, Pathfinder to "create excellent brand, to share the outdoor sunshine life" for the mission, with "outdoor protection" to provide comprehensive brand foundation, extensive use of new materials, new technology, new processes, products cover outdoor life each domain, which can not only satisfy the limit enthusiasts adventure mountains needs, more for the public advocacy outdoor leisure lifestyle of positive and healthy. Pathfinder company continued to build "quality, innovation, service" three core competitiveness, improving management system, the company has passed ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO18001 occupation health and safety management system certification, and the construction of corporate governance structure specification and strict internal control system.

pays attention to "grow together, share" as the core of the Pathfinder culture construction, based on employee welfare distribution system unique, will also share the same idea extends to partners and stakeholders, and even with the entire society dealing with the relationship between. The company has launched the "protect the Tibetan antelope", "I want to read", "mother water cellar", "protection of the Yunnan snub nosed monkey" and a number of public welfare activities. The 2008 Wenchuan earthquake occurred on the same day, the company that sent two rescue teams into the frontline in disaster relief work, and donations to the value of 260 yuan, by the all China Federation of industry and Commerce awarded the "advanced collective" title of earthquake relief. In 2008, the company is also actively support the Aerospace China enterprise, is "the god seven" the relevant personnel to provide outdoor clothing and equipment. Ecological environmental protection and social responsibility has become an important part of the Pathfinder culture.

March 21, 2009, display the National Bureau of statistics information publishing industries center survey statistics: toread outdoor products similar products in the market sales of the first row china. In October 9, 2009, the Pathfinder company and Chinese Marine Bureau polar Office formally signed, toread outdoor products become Chinese polar expedition exclusive products. Marking the Pathfinder quality and comprehensive strength is highly recognized by the scientific community. In October 30, 2009, the Pathfinder successfully landed on the gem, became a national gem the first 28 companies, stock code: 300005. To lay a solid foundation for the company successfully listed sustained, healthy and rapid development.

in 2009 we have taken a solid step forward, the flying dream burning Pathfinder two entrepreneurial passion. Toread aims at, become the leading enterprise of China outdoor industry and the international first-class outdoor brand operator.