" Miiow jeans" _ Mio Fashion Co. Ltd. of Shanghai   

Maoren International (Hongkong) Limited by Share Ltd was established in 1998, is a commitment to professional R & D, fashion, the trend of women's underwear business and sports and leisure apparel brand operation of modern large group. Maoren International were set up China operations center in Wuhan, Shanghai, and in Shanghai, Wuhan, Guangdong and Hongkong respectively have wholly owned and joint ventures, wholly owned subsidiaries and controlling a total of 4. Company's existing "cat", "Miiow", "Miiow secret," "Miiow sports", "zoka" and other well-known brands.



after several years of struggle, especially the rapid development after the 2001 brand location determination, cat has become an annual output of hundreds of millions of dollars, has the large-scale clothing enterprises nationwide sales network, has become Chinese Maoren brand garment industry, strong brands are the leading brand of underwear in the field. 2001年－2003年，猫人的销售增长速度创造了800％的惊人比例；2004年3月，在中国工商联等权威机构统计的“全国亿元商场内衣销售排名”中，猫人内衣荣登前3甲；2005年猫人公司荣获中国服装协会“利润”及“销售额”双百强，年上缴利税千万元，同年猫人获得“武汉市诚信纳税人”称号；2006年，猫人被授予“最受消费者喜爱的中国时尚内衣第一品牌”、“中国质量免检产品”、“中国驰名商标”、“中国管理竞争力百强企业”等称号；2004、2005、2006年，猫人公司连续三年荣列商业联合会颁发的“同类产品市场综合占有率前五位”的荣誉、国家工商局颁发的全国“重合同守信用单位”和湖北质监局颁发的“采用国际标准证书”、“湖北省质量管理先进企业”等荣誉；2007年，猫人公司更通过中国名牌战略推进委员会的审核，荣登“中国名牌”榜；标志着猫人致力打造 "Sexy, fashionable" cat culture is recognized and respected more and more consumers.



as a brand operation enterprise, Maoren international at the beginning and will to become oriental charm of fashion brand, and always this direction of development.



in the brand operation, cat had invited the international star Hsu Chi, Ekin Cheng as a corporate image ambassador, in cooperation with the world of advertising giant American Mccann advertising company, the United States Jingxin company, to join hands in the brand image design company of international repute, to create a "entertainment" brand marketing strategy, to create a unique "sexy, fashionable" cat culture;



in the sales service system, cat always put innovation in the first place, the establishment of a sound marketing network, more than 180 large and medium-sized cities nationwide 29 provinces, municipalities and autonomous regions, with more than a carefully crafted international sales terminal. At the same time, the company is also actively developing overseas markets, has become the United States DuPont, Lenzing Austria and other world top 500 enterprises of the global strategic alliance partners.



a series of high-end business strategy so that the company's business scale showing a leap style development, has become the leader in the industry of national underwear. By virtue of high-quality talents and modern management mode of operation and management, cat company continuously to the enterprise modernization, scientific management, business groups, towards the internationalization of market direction, to create a "leading the trend of fashion, a new era to create the first brand of" Oriental charm!



[brand]





sexy, stylish, dynamic, energetic, self-confident, noble



Miiow jeans

[brand]

sexy and fashionable

"sexy is a kind of culture, fashion is an attitude"



[] brand connotation





to create a unique fashion sexy, "cat culture"



[] business philosophy



strategic objectives: to build the first brand in fashion industry



corporate culture: innovation as the first, people-oriented; performance for the first, integrity-based; system first, self-discipline is the



enterprise vision: to build 100 enterprises, creating international brands



core values: respect, transcendence, cooperation, innovation



personnel values: honesty, professional, EQ for heavy, cooperation for the first



business philosophy: together, create brilliant



quality philosophy: the best product to the customer, never satisfied for yourself



management practices: rigorous and pragmatic, diligent communication, the importance of coordination, efficiency