Makeqian Ni _ Shenzhen Mork Pausini clothing Limited company   

Shenzhen make Lucy Ni Co Ltd is located in beautiful Shenzhen, is a full line operation of women's fashion Brand Company, since its establishment, the courage to break the traditional domestic business philosophy, the pursuit of industrial innovation, adhere to sound management mechanism, sound business strategy, designer, first-class products; attention to the product quality, weight management, heavy reputation. At the same time, to create a harmonious atmosphere of corporate culture, advocate humane management, combined with a variety of the company is currently in a thousand li a day rapidly in the highly competitive domestic brand to occupy the market. Design and excellence in business philosophy to promote the rapid progress of the

brand, Maxenie brand since into the market has been the extraordinary response, simple, natural style not only keep the original essence of European fashion and concept, but also show the unique charm of Oriental women graceful and hazy. Simple design, fashion, classic and atmosphere is combined, superior fabrics and rigorous process, from the whole to the fine display of modern city female noble, free, reserved temperament. The business model and join the plan of the company, combining with the current situation China clothing market, success in a part of the national first-tier cities development shops, and the steady development of the franchisee chain system, with accurate market positioning, steady pace of opening up, unique mode of operation, good business reputation to attract more and more attention, a person with breadth of vision join.

        Maxenie brand fashion market management goal is to based on the quality China market, brand and ability to survive in a competitive environment, confirm the brand business development ideas, establishing a more perfect retail sales and technical service system. Work together to develop strategic cooperative partners! The company strengthen the brand publicity in the media, network, can coexist with long-term partners, continue refueling!!

        brand

        1, the target customers

        successful female target consumer positioning Maxenie from 25 years old to 40 years old the pursuit of elegant fashion, they are optimistic, confident, intellectual, pay attention to shaping the quality of life and self image.

        2, style and product introduction

        Maxenie Womens adhering to the design philosophy of simplicity, style and elegant atmosphere, calm permeated with the vitality of youth, the design is simple but not trivial, excellent workmanship, smooth lines, color meticulous, elegant style and generous, handsome and gentle sense of emphasis on the performance of female, suitable for various occasions to wear. Simple elegant style, the pursuit of the perfect details, through careful chic mix create a vibrant, rich sense of the times of the business casual dress, female image shaping health, self-confidence, intellectual. In order to create their own "delicate clothes belonging to the Maxenie culture".

        Maxenie women winter 07 goods is very rich, in addition to sweaters, shirts, jackets, windbreaker, cotton padded jacket, coat, skirt, pants. And accessories, such as scarves, shawls, handbags, shoes, pendant, collocation is very strong. Coat the retro lines express elegant and charming woman: the use of a variety of materials and a variety of modeling windbreaker, handsome straight body shape, elegant woman design: suit fashion element important, emphasizing the handsome sense at the same time the performance of female beautiful curve: young fashion jacket style full of popular appeal, the length changes for different ages of customers.