Star City International _ Guangdong game garments   

Star City International (Hongkong) Industrial Group Co., Ltd. was founded in 1999, is a collection research and development design, production, sales, management as one of the new thinking of garment enterprises. Under the famous brand "ECA", advocate "elegant" brand culture, created the "sentimental appeal color" style, to meet the diversified urban female intellectuality, personality, elegant, fashion wear demand.

Dongguan toprise Garment Co. Ltd as the star city international company's domestic brand operation management mechanism, emotion meaning are sewing sewing. The company always focus on the "core professional development strategy, focus on", to "innovative, pragmatic" spirit, adhere to the "business principles, technology, and brand pilotage escort win Yanghang". After a struggle with years of accumulation, using franchise mode as the main channel in the national key breakthrough, province, city, set up agents, joined the business, and the products are exported to Europe and America, Japan, Korea, Malaysia, Singapore, Vietnam, Taiwan, Hongkong and so on more than 30 countries and regions. A good brand brand "ECA" in a very short period of time has made fashion upstart status.

the spirit of "honesty and trustworthy, quality oriented, collaborative management, mutual reciprocity and mutual benefit, common development" principle, the company focus on management trend of women's fashion, auxiliary camp women dress collocation products, including: dress, jacket, sweater, wool unlined garment, fashion, coats, pants, jeans, skirts, dresses, small single lovely, bags, accessories etc.. Design on the integration of the European and Korean style, advocating the "new luxury, elegant, show personality, art" from the body to the heart of the beauty of harmony.

keeps pace with the times, pioneering and innovation! To create a perfect life for women around the world, write beautiful poems for life. Star City International has become a bright star fashion women's clothing industry.

two, enterprise honor

2007 Star City International was rated as "consumer trust of the well-known enterprises Chinese",

"Chinese consumers trust the well-known brand",

ECA clothing brand -- "perfect" audience favorite",

"national top ten units after sale service".

three, on the "ECA" brand

- brand interpretation

ECA brand interpretation:

E -- Elegance elegance

based on a culture on the basis of the delicate and does not lose the atmosphere, dignified and elegant, with perfect color and decorative details woman charm.

C -- Character personality

fashion, changeable, customs 10000 kinds of European romantic feeling, elegant free and easy Oriental intellectual mellow, personal independence of conduct, otherworldly Bohemia exotic sensation. Thawing fashion and practicality, with a beauty and nature color tone varied styles.

A -- Art Art The perfect combination of inspiration and the reality of the



- ECA brand style

ECA (Elegance Character Art personality, elegant, art) brand integration of the European fashion romantic elegance and the South Korean clothing exquisite, true reproduction of the modern women's desire for beauty. Graceful, simple fashion, original "sentimental appeal color" style, emphasizes the new luxury and indulge in self-delusion sexy charm.

ECA, a kind of inside and outside the outer clothing: repair in the body, the self-cultivation of the crop into the whole design; repair in the heart, the source of inspiration for inner interpretation. Based on a culture on the basis of the delicate and does not lose the atmosphere and elegant, with perfect color and decorative details of dress.

she is the representative of the fashion front, she is a woman, she is sexy spokesman elegant woman love most.

- media reports

2007 years of 10, 11, December, the media reported series of Star City international:

Fumin Fashion Network: "Star City International: create beautiful brand enterprise" for women; Dongguan TV

: -- "perfect" ECA "brand story"; Dongguan Daily: "

ECA coming from the stereo marketing personality women";

Fumin Fashion Network: "European pastoral style -- Star City International Fashion Fair Exhibition Hall";

South TV: "neon Raider";

Chinese clothing net: "colorful gorgeous 2008 Star City International Conference" new spring and summer

- ECA -- elegant woman love most

taste like opening a sheepskin roll as quietly diffuse, life for the elegant woman is nothing more than to enjoy the wonderful moments all. In each calm as water night, the nightingale with beautiful corolla bring beauty and happy wishes for women.

elegant woman, gradually fell in love with rose and red wine, enjoy every moment emanating the infinite temperament, taste life brings beautiful, because they mature and more beautiful.

- for women to create beautiful Star City International

Star City International to create "ECA" fashion brand, has become a beautiful, fashion, elegant substitute.

Star City International, looking for the beautiful source for women, created by the body to the heart of harmony, create perfect life for women, write beautiful poems for life.

Star City International, bring new idea of dressing for the pursuit of taste of fashion women, for women to create a beautiful.

"for women to create beautiful star city" -- the pursuit of the common people!

- the connotation of culture: Keywords:

, exquisite, elegant fashion

ECA the pursuit of fashion, sexy, elegant style, the integration of the European fashion romantic elegance and the South Korean clothing exquisite, true reproduction of the modern women's desire for beauty. Let Ms Amy behavior between the elegant quality, more feminine.

ECA is one of the most popular brand of today's women welcome, is designed for the love of self collocation lady. Design not only can find the necessary elements in the quarterly popular clothing, but also pay attention to fashion details. Transfer elegant personality fashion concept; interpret the female heart soft and luxurious, create a calm and gentle, without losing the intellectual yet delicate modern urban women.

- brand positioning:

the target consumer group positioning:

-- the core area: 22 - 35 years old

it refers to: 18 - 40 years old female fashion

description of consumer group:

when they are "perfect" master, enjoy the beauty of the glory and joy.

-- they have beauty more intelligent, confident, sexy is their signature move.

when they mature elegant, intellectual virtues,