_ Shanghai Ti Asia Trading Company Limited   

Born in France, but the comprehensive bacca bocca fashion world spirit is -- fashion without borders.

brand spirit, explore collocation of the fun in life, because fashion is to "fit", is to "out of the ordinary" The main sub categories: 1/

brand in the fashion leisure 2/ sexy Party installed, 2 kinds of style can match due to different Mix time, place, situation, advocate highlights the "personal style" my own style ""

target: between mental age 20-30, pay attention to the world trends, trends, pay attention to self grooming, international outlook, open, active, optimistic, confident, the future is full of dreams, good planning, stand on one's own, have the rich knowledge, the life week by people, things, keep Gao Min sharpness, know how to say words of wisdom, rich life, understands the life, know how to pleasure, courage to try, let creative living filled with surprises and fun.

two, the brand superiority from the fashion capital - Paris france. Commodity without borders -- by Spain's NOVAK headquarters design director Joaquim Verdu_ control the entire season of goods under lmage, Chanyu around the world (such as France, Spain, Italy, Hongkong, South Korea, Taiwan and other places of production and Chinese) fusion concepts like bacca bocca style "across the borderless" as, a small amount of variety strategy -- limited production based on the market reaction, but will be rapid, effective complement the new season about 250-300, at the beginning of the season listed about 150, followed by a week to add at least 10 paragraph. Value for money, strong in design, excellent quality, reasonable price (the main price: S/S RMB 300-600, F/W RMB 400-800). Long term business determination, not to discount the appeal of high epidemic, more than money, the quantity is little, high quality, low price is the biggest interests return the consumers themselves, and with strong vendors to promote the activities of substituted discount. Brand integrity - clothes, jewelry, shoes, 70% 15%, 5% 5% bags popular life activities 5%. In line with the trend of modern consumption, reach the shopping convenience and collocation, once, a shopping.

three, the business philosophy of the consumer is fashion master, a sense of achievement and fun let consumers enjoy self collocation, fully demonstrated the unique temperament and taste of individuals, the training of high prevalence of knowledge, high level of service brand marketing personnel, the first time to make guests feel Guests feel at home.