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Eral was founded in the end of 1997, is headquartered in Zhejiang Lishui. Group in Pinghu and Lishui with a total construction area of 75000 square meters of modern industrial park, two seat, with the design, sale as the center of the operating company set up in Shanghai, the group has more than 2350 employees, owns the Zhejiang Eral feather products Co. Ltd., Zhejiang Perry Phil clothing Limited company, Zhejiang Eral Garment Co. Ltd. Eral, Shanghai Garment Co. Ltd., Shanghai Eral clothing Sales Co. Ltd., Shanghai Eral household textile limited company of 6 subsidiaries.

Eral after 10 years of development, presented in a down jacket, dress, pluralistic development situation of textile products. In 2003, Eral jacket by the National Quality Inspection Bureau awarded "national exemption product" title, in 2005 was named "Chinese brand-name products," Eral "ERAL" trademark was named "Zhejiang province famous trademark".

Eral group leading the down jacket fashion design trends, with comprehensive strength design advantage and outstanding brand, make Eral down jacket in the Chinese market, formed in Zhejiang, South, north three regional market expansion trunk, has 2000 sales outlets in 32 provinces, autonomous regions, municipalities directly under the central government in China, the prompt establishment 14 offices in Beijing, Ji'nan, Shenyang, Jiangsu, Hefei, Wuhan, Chengdu and other products export market, involving 13 countries and regions in Europe, North America market.

"brand, specialization, standardization, the group" is Eral group I won't change any day development route. Eral adhering to the "refine on, aim at absolute perfection" spirit of enterprise, advocate "the life of famous brand is the quality and culture" brand concept, "with sincere letter, take advantage in order to believe", the implementation of brand strategy as the guidance, further enhancing internal strength, committed to the "Eral" make become international famous garment brand.