_ new era fashion (Shenzhen) Co., Ltd.   

Fifteen years ago, a group of young designers built the Hongkong local creative fashion brand anotherF.C.K trend of society. From its establishment until now, has launched the Kitterick, including K*facto.2y, a.y.k., Z 'By Kitterick, indu home, the Lab, Red' s seven different style brand route. Products with the characteristics of each brand line, there's little Shu brand a.y.k will be fully into the domestic market, the perfect product with our senior marketing team will set off a new fashion era

international fashion limited company in the domestic fashion brand in the industry was founded in 1992, the same year on the famous Hongkong Tsim Sha Tsui Symprises shopping malls opened the first known as the "Fashion Community Kitterick trend clubs" shops, selling the first own design brand kitterick, broke the Hongkong large chain of fashion stores Monopoly Market situation.
Kitterick is one of the most prominent, with a good temperament, flexible collocation to lead the new trend, the injection of fresh strength, makes the brand placement Pro gaze. And the design of Kitterick is unique and novel, bold avant-garde, quickly get the trend of people's identity, and in the same year to open sub line K-2 take the trend of casual wear line, launched by the young people love, and we will be more of our products are exported to Southeast asia.
more than two brand based on the success of the group in 1997, then, introduced the following different style of the brand: the youth breath heavy cutting, bright color, sweet and lovely girl loaded a.y.k; a wealthy woman taste, highlighting the temperament, colorful fashion Z 'by kitterick; simple without losing the fine and comfortable Man style indu Homme; red "s charm in girls shoes and socks trend; at the same time, add a retro design the lab boutique furniture.
so far, group in the Hongkong market, a total of opened more than 20 branches, brand business more by Southeast Asia to expand to America and australia. In 2006, under the brand name K*facto.2y in Chinese market, in just six months time, the domestic has opened 12 K*facto.2y independent shops one after another in Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu and other domestic first-tier cities were set up independent shops. Looking to the future, the group will continue to explore the Hongkong and Asia market, including China, Singapore, South Korea, to open more stores and independent brand shop, comprehensive shop and independent brand shop and concept store, to expand our sales network, providing customers with the diversification trend of clothing products of high quality, and continue to provide quality service for customers and maintain good relationship with partners.
whether brand composite, or strength and market promotion effect of brand, we are in a natural frontier attitude in fashion!