China Hangzhou Jane Danny _ Yue Garments Co. Ltd.   

"Hua Danny" women on the original, emphasizing individuality, advocating quality, communication reflects the cultural taste. With its simple natural, fresh and elegant, atmospheric restrained taste calcined create unique design style. Reflected in the clothing quality at the same time, is also committed to the clothing outside culture deep.

neutral is the development trend of modern society, to show the urban women's capable, independent and confident, show the modern women's tenacity and courage is "Jane Yue" target.



brand positioning:

1, the core age: 25 years old -35 years old, 'Hua Danny' mentality of young women, age appears fuzzy, mysterious and charming, confident, to fashion unique understanding and insights, never follow the crowd.

2, the target consumer group

generalized consumer group: confidence, have a common understanding of the concept of clothing Jane Wyatt

specific consumer groups: education, business, the arts, freelance etc.

3, consumption patterns

in the material form of demand at the same time, to meet the spiritual needs of

4, dress occasions

work, social, leisure, home