LE CHEVAL (Le Cheval) _ Lai garment (Shenzhen) Co., Ltd.   

LE CHEVAL brand originated in France, Paris, adhering to the European romantic atmosphere, fashion style, its design is combined with the ladies of entry and leisurely or noble variety of occasions need.

we have a group of outstanding design talent, with a keen sense of touch, innovative ideas, make the products go on the cutting edge, leading the fashion trends, and constantly bring forth the new through the old, its novel design, with sophisticated three-dimensional shear and selected materials, make the female exudes charming beautiful body, feel the youth and comfortable feeling and to cater to the individual noble taste, showing a European fashion culture. The advantage of no is fun to make you enjoy the icing on the cake.

LE CHEVAL brand has always been representative elegant generous European style, after years of efforts, remarkable achievements have been created, many aspects of identity, has been affected by the noble quality products consumers support.

LE CHEVAL clothing with the youth of color, flavor of the times, the vitality of the dynamic, elegant feeling, ushered in the era of women enjoy perfect comfortable feeling of life.

two, age positioning: the modern women's 25 - 40 years old for the target consumer group.

three, price positioning: the spring and summer the retail price of 159 - 399 yuan between, autumn and winter retail price 269 - 999 yuan between.