MOX Marge _ Guangzhou MOX Marge clothing Limited company   

Make means to create, Match means the fusion. Make & Match brand, with modern urbanism as a background, a belongs to the "I" really confident and calm, happy and comfortable experience, show the urbanism design direction of Make & Match brand to the world.



brand promise of value:

calm self-confidence, happy and comfortable. Make &Match brand looking through the brand words, let the modern intellectual women obtain good state of calm self-confidence, experience joy comfortable happy life time.

brand positioning: The inherent characteristics of modern female

self expression. Eager to express Make &Match brand based on modern women, in order to shape the modern women's clothing nonverbal way, obtain good self expression and make unremitting efforts for the customers.



customer positioning:

23~35 age for the target consumer group; 25-28 years old as the core consumer group, higher income earners, self affirmation, know how to taste life, insights and the pursuit of fashion culture, the new female advocate for freedom, the spirit of innovation.



brand characteristics:

1, product experience, pursue the organic combination of creativity, structure, color, fabric, process. The pursuit of local and details in the design of interest, the pursuit of different products collocation between tolerance in the style of. Dressed in the pursuit of overall happiness comfortable experience.

2, brand design, the pursuit of innovation, the pursuit of individuality, the pursuit of interest. The purpose is to give customers left a creative sense of fun, a modern urban life taste experience.

3, communicate feelings, to warmly friendly sensory experience, experience literacy calm behavior, concentrate on the sincere attitude to bring about Make &Match communication experience for the customer. In the respect, understanding, trust base for customer resonance.

customer view:

customer is target brand mission, believe that customers, customer service, customer is the only way to win thanks to the customer.

The

market outlook:

company regards join as a partner with the franchisee to improve the occupation rate of market brand, in cooperation to achieve brand mission, create partners life value and life value.



brand image view:

1, in the image of the store design, select the style and theme of the road, let the customer in a topic space feel brand experience.

2, 1.5-2 years for a big theme decoration, the quarterly change a display theme style, to keep the shop freshness and maintain the customer to gain new experience.

3, our shop image design principles: distinct personality, outstanding style, fit the brand and customer proximity; not only to pay attention to the display of products, but also focus on situational experiencing shaping; pay attention to the regional division, king, multi-point layout to provide practical experience for the customer.