HAYATU_ Guangzhou Rong Qi clothing Limited company   

Guangzhou Rong Qi Clothing Co., Ltd. was founded in 2001, is a clothing design, development, production, sales, brand management in one of the modern brand enterprises. Since the inception of the company, to the spread of fashion culture for the purpose, to the Chinese love fashionable young women full of vitality and romantic way of life, always adhere to the "forging excellent culture connotation, remarkable fashion brand" business philosophy, adhere to the use of direct and franchise combination model, brand chain management road. After years of innovation and accumulation, the company now has "HAYATU", "BABALI" two brand.



■ brand introduction

"HAYATU" -- from the United States of Seattle (Seattle);

"HAYATU" - the free romantic urban fashion leisure life;

"HAYATU" -- focus on 25-35 years old female fashion dress demand.



■ brand positioning

style: free fashion, romantic leisure

age: 22-38 years old fashion positioning are female, age between 25-35 years old center

features: each ride, a series of high degree, to meet the business, social, parties, shopping, sports, travel and other urban life at all levels of demand

product categories: Sweaters, shirts, jackets, sweaters, cotton jacket, coat, trousers, skirt, fur, feathers, accessories etc.

price position: annual 169-3999 yuan, the price is 199-499 yuan, the center spring summer autumn and winter is 299-599 yuan

business philosophy: forging excellent culture connotation, achievement of fashion brand The

service concept: customer satisfaction is our unremitting pursuit



■ brand source of inspiration comes from the United States

whenever referred to the "HAYATU" will be able to recall the blue sea around Seattle City, such as emerald, east of the Olympic Mountains (Olympic Mountains), the Western Andes mountain range (Cascade Mountain Range) peaks surrounded, Seattle (Seattle) in Puget Sound (Puget Sound) and a 18 mile long lake Washington (Lake Washington) between Puget Sound and Lake Washington water through waterway in central Seattle North interchange in Lake Union (Lake Union). Rain and fog weather to Seattle than any other American city seems more greenery. Seattle in the vicinity of the rivers, forests, lakes and fields are very rich. There are a lot of sailing, skiing, biking, camping and hiking opportunities in and around Seattle throughout the year. "HAYATU" fashion brand inspiration originates from this, founder just used almost entirely with the urban Chinese sound the same name, different is the "HAYATU" is not a city, she says is a kind of feeling, is a kind of life style, is deeply on the life of a solution and expression of beauty. "HAYATU" is the pursuit of form and content of the aesthetic, expressing to the free and romantic desire unlimited.



when design you a "HAYATU" walking in the streets of Seattle, coffee Luzhou flavor will take you into the non 语论 than "HAYATU" new fashion life. Looking for a sea of "Starbucks" (STARBUKS), listen to a song originated in the grunge (grunge music), perhaps the gentleman opposite you are Bilge Ts (William H. Gates III KBE) or Boeing executives, perhaps...... . These are the "HAYATU" to express the life scene. Now "HAYATU" will make this modern city closer to our life, but also will put all the love "HAYATU" friends into this fantastic city -- Seattle.