_ Nanjing Wo Shi Garments Co., Ltd. (1727)   

1727 brand positioning:
1727 -- High Fashion fashion in the frontier of natural delicate ladies fashion. The 1727 women's annotation is a kind of emotional temperament of the gorgeous retro, also express leisure lovely and delicate dressing attitude. 1727 of the girls have a gentle and delicate but strong in mind, can be very sexy but innocent. Because the characteristics of the 1727 girls loaded is gorgeous and natural, so the 1727 girls loaded using the attached great importance to arts and crafts, vigorously develop the decoration craft clothing, knitting and embroidery articles will hand weaving process, combined with the ancient handicraft and modern science and technology achievements, gorgeous beauty of modern building, will be refined and popular interpretation of complement each other. In the fabric on the multiple choice Japan, South Korea and Europe and other fabrics imported material, exquisite, gorgeous noble style. In the overall planning design, display design style system and diversified. The utility function will emphasize the clothing, life experiences and needs of modern women into the design category. Consumers through different combination and collocation, transform to adapt to different occasions amorous feelings. In addition, meet ergonomic tailoring method into the international fashion elements, create will women's self-confidence and texture with the line and the structuralism stitching technique exquisite soft. 1727 is not only the pursuit of refine on clothing design, also attaches great importance to the development and design of clothing accessories, direct import and custom material supplier pearl, diamond, leather accessories decorative materials, there are nearly one hundred types of handbags, belts, necklaces, earrings and other rich ornaments for 1727 consumer customers in the purchase of clothing at the same time each quarter, can mix to make the finishing point of the jewelry.

years of age: 20 years old, about 35 years old female urban fashion, a group of popular things, warm, sensitive to life attitude towards self-image requires delicate lovely woman.

price: 200 - 2000 yuan, for a purchasing power, pay attention to quality, taste and personality of consumer groups, the core price band for 300-500 yuan

operating modes:
mode of production: homegrown
marketing: straight battalion, joined, agents
mode of operation: a unified image, unified service, unified price
, the unified management of operating purposes: quality first, service first, customer service quality: the first
high-grade fabrics fashion, exquisite handicraft and excellent fashion version of type. Management specification
: standardized products, high-quality service, meticulous management.
goal: to become a pioneer, guide the trend of creating fashion, the pursuit of classical, showing the unique charm of fashionable lady installed.