Olisi European silk _ Shenzhen Yiming Garment Co., Ltd.   

Brand introduction Design concept:

OLISI (Ou Lisi) brand comes from fashion, romantic France Paris, reflect female

elegant and romantic. Market positioning:

OLISI (Ou Lisi) brand will be the target consumer group locked in 25 - 45 years old, free from the modern family

Ting edge personality, advocating nature, the pursuit of quality and rich taste of the elegant woman.

products feature:OLISI (Ou Lisi) the use of high-tech new fabrics, firmly grasp the latest fashion trends and into In

design, through the simple lines and embroidery and lace and on the details of the ingenious idea, will

clothing and natural color and texture of fabric combination, to create a female in concise, fashion

elegant beauty and sexy.

:: 218-598 yuan price positioning in spring and summer, autumn and winter: 218-1280 yuan.

marketing: direct marketing, joint venture and joined the agency model carries on the market promotion;

: the international market brand development direction.

brand positioning

consumer group positioning: middle-class women, substance stable income rich, have ideals and wishes of spirit high, easy to produce the loyalty of the brand identity.

: abandon avant-garde and experimentalism insecurity, advocating nature and human nature. A return to culture

sense of belonging, self evaluation belongs to the elite of refined taste category, but they also have a strong personality requirements.

aesthetic concept: have a keen sensibility to fashion and nature. The resulting sense of maturity for fashion and individuality

stress. Susceptible to infections atmosphere is one of the most easily recognized consumer group of intangible value of image.

image: extremely close attention to image, appropriate attention to fashion. There is a tradeoff principle of stability for the combination of the two.

professional: senior personnel, administrative office occupation managers, self-employed, free occupation,

has a stable source of income other rich non occupation female.

brand design philosophy, brand interpretation

"OLiSi" brand will always uphold the "elegant, fashion design", at any time to absorb the international fashion elements, at the same time pay attention to the domestic female living situation, make the brand style and fashion, elegant, interpretation of fashion and confident middle class women.

is a hard, a harvest, "OLiSi" brand with its unique stability, continued to grow rapidly in the women's market, has made gratifying achievements in the national market.

in the course of development in the future, only wire will unite in a concerted effort, and constantly improve the internal management and the brand management system, as in the past go women's clothing brand development, to continue to accelerate expansion of brand strategy and innovation!