Ti Rena _ Hangzhou TIANYAO Trade Co., Ltd   

One, brand: Ti Lena

two, product brief: Design of

"Ti Rena" from personalized understanding of urban way of life, respect the individual characteristics, with a design to bring out the wearer to existing and potential personality charm is the concept of brand.



"Ti Rena" unchanged since the creation goal: to present a special dress, pure, free state and life attitude.



"Ti Rena" means moderate concise, redefine the individual woman, and the women wearing a modern concept.



three, style positioning:



"Ti Rena" uphold the style orientation Japanese Europeanization, chose a low-key "weak open" style, this is a kind of brand style generation strategy, is also a kind of anti style strategy. "Ti Rena" fashion introverted style, style embodies an introspective, impression, narrative, do not add extra decoration, she doesn't express, not to strong local or line lyric, she emphasized is metaphor, embody the modern woman from inside natural beauty.

Localization of

four, consumption and population age:

Localization of

"Ti Rena" is between 25 to 45 years old, for the confident and independent character of urban women. The selection of fabrics from Europe and Japan advanced fabrics, designers use the design techniques of three-dimensional cutting, combined with the latest fashion trends, use of female inner temperament characteristics of beauty, design, fashion, comfortable taste of products.

"Ti Rena" clothing suitable for work and study, the gathering of friends, evening entertainment, leisure life and various relaxed leisure occasions.



five, the product price positioning:



spring products: 200 yuan ---800 yuan



summer products: 160 yuan ---800 yuan



fall products: 220 yuan ---800 yuan



winter products: 260 yuan ---1000 yuan

(Note: similar style: German poetry, Suran etc.)