Lure. Women Museum _ Lyle Weisi clothing (Beijing) Co., Ltd.   

Lyle always project introduction

was founded in 2004, Lyle Weisi body brand clothing sale value, Lyle Weisi brand clothing discount brand as the bright spot, with discounts for ace, won the recognition and affection of hundreds of millions of consumers, many dealers and agents and headquarters closely facilitation millions, Lyle Vece is regarded as the garment industry "phenomenon", become the first choice of venture project of small and medium investors!

Lyle Vece brand clothing discount shop has become a focus of the clothing industry, in many business for many years the clothing store owner in the sigh of clothing has become more and more difficult when, Lyle Weisi dealers across the country Triumphant news., line sales! Many people started to call "Lyle Weisi" phenomenon, Lyle Weisi unique brand discount concept pioneered a new marketing mode, many dealers with strategic cooperation with companies easily among the wealth Xingui list!

Lyle Vece's product positioning in the 18 - 38 age, the main consumers are the masses of low and medium income. 这种定位是基于折扣产品的市场特点而形成的，有心的人可以观察发现，全国各地大大小小的服装精品店、品牌专卖店、高档服装商场遍地都是，他们的消费对象是面向20 — 30%的中高收入人群，市场的供方远远大于需方，换句话说中高收入者有非常多的选择余地，最终导致的是各精品店遭遇越来越多的竞争而牺牲利润，勉强维持经营，一般利润率在30%--40%.比较而言，占当地人口70 — 80%的中低收入者却很难找到对号的商品，虽然他们的消费层次不高，但总体的消费能力却不低，他们希望以较低的价格获得较好的产品，莱尔维思正好可以满足这种需求，一个近乎饥渴的庞大市场被品牌折扣店激活，超低的销售价格还能保持2 — 3倍的利润空间，莱尔维思正以蓬勃发展的态势开创了一个前所未有的暴利行业。