The Ordos group is a large modern enterprise group, which was built and put into operation in 1981 and gradually grew up in the Yike Zhao League cashmere sweater factory. Its headquarters is located in Erdos City, Inner Mongolia. Through more than 20 years of unremitting efforts, the five major industries have been formed simultaneously and become large conglomerates that run various industries such as textile, clothing, coal, electricity, metallurgy and chemical industry. In the 2008 China Brand Research Institute released the list of the top 500 most valuable trademarks in China, Ordos ranked 49 in the list. In 2008, the world brand laboratory released the list of China's 500 most valuable brands, and Erdos again entered the list. Its brand value has reached 15 billion 67 million yuan, ranking first in the textile and garment industry. At the same time, it was rated as "the most industry leading brand" and "one of the ten fastest growing brands".
Ordos has formed a diversified brand management pattern in the field of clothing. With cashmere industry as the leader, it has formed a comprehensive brand of cashmere sweater, woolen sweater, scarf, shawl dress, men's wear, women's wear, underwear, leather goods, down garments, and nine major lines of home textiles. It has more than 8 thousand terminals in the whole country, and the network of sales outlets covers all over China.
In 2006, Erdos Cashmere Group again invested heavily in building Ordos women's clothing brand, and highlighted Erdos's confidence and determination in the field of clothing.
Beijing Erdos Fashion Co., Ltd. is a professional women's clothing company under the Erdos Cashmere Group. In 2006, we invested heavily in building the Ordos dress brand, with a registered capital of 14 million yuan. The company mainly takes the realization of "Erdos" clothing strategy as its responsibility, and develops the "Ordos" women's clothing brand. The brand is located in the 30-40 year old woman with soft and intelligent white-collar, middle and high-end price, fashion and leisure style. After 3 years of development, the excellent designer team and professional management elite have completed the operation process of the general brand for 5-10 years. The Ordos dress "brand" was named "the 3.15 national quality and trustworthy brand in 2007" by the China Consumer Protection Foundation in March 2007. In July of the same year, it was recommended by China Light Product Quality Assurance Center as "China's consumer satisfaction brand name and excellent brand". In March 2008, it was awarded the "top ten brand of national product quality notarization".
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