The Joan brand, KGG card Qi women _ Beijing Hu's Joe Lun Garment Co. Ltd.   

Beijing Hu's Joe Lun Clothing Co., Ltd was founded in 1997, is located in Beijing clothing production base -- Daxing District, is a set design, production, sales in one of the professional clothing company. The Joan company after several years of industrial development, is now become the same industry leading fashion, innovative advantage of enterprises.

now with Joan, KGG card Qi two different styles of clothing, give you more opportunities to choose.

card Kei brand positioning:

brand style

the use of black, white, grey tones, rational application of this group of primitive and timeless classic colors in the KGG clothing, simple but not simple, individual character and publicize. The design of each section is unique is very strong, but with style between also has the unity, this is KGG unique style. The

product development style setting and proportional distribution:

fashion leisure section 40%

commuter with paragraph 40%

rich attire 20%

brand lock the consumer group Type

they are emotional, to "self" as the center. In their pursuit of material and the significance of the life journey, they were confident, assertive, but not compromise. They are unique, distinctive style, through their own works and the interaction with others to express. For them, life itself is a dynamic, inspirational journey.

mental age: 25-45 year old between

target customers: more than 30000 yuan (salary), 5000 yuan (consumer)

price positioning: spring summer autumn and winter prices between 400-1200 yuan price 500-4000 yuan.

structure: coat, trousers, shirts, dresses, coats, fur, Nepal overcome knitting, etc.

the main sales market: one or two types of city, a class of the mall side hall as the main sales terminal.