Erdos Group is from 1981 completed and put into production of Yih Ju League cashmere sweater factory gradually grow and expansion of large-scale modern enterprise group, headquartered in Ordos City, Inner Mongolia. Through more than 20 years of unremitting struggle. At present, it has formed five industries simultaneously situation, become at the same time operating textile, coal, electric power, metallurgy, chemical industry of large enterprise groups. In the 2007 annual Chinese Brand Research Institute released the China's most valuable brand 500 strong list, Ordos into the standings ranked 79. In 2007 the world brand laboratory issued "China's 500 most valuable brand" list, Ordos again in the list, brand value has reached 100.27 billion yuan, ranking first in the textile and garment industry. And at the same time as the "most industry leadership brand", "one of the fastest developing ten brands". "Erdos" in the field of clothing has formed diversified clothing brand management pattern, cashmere industry as a leader, has formed in men's wear, women's wear, underwear, leather leather, down clothing, home textiles, integrated class brand cashmere sweater seven types of product lines, in the national owned more than 6000 terminal, including cashmere terminal for more than 4000, and other categories of products more than 2 thousand terminal.
in 2006, the Ordos Cashmere Group to invest again, to build a large amount of money to build the brand, more highlight the Ordos into the clothing field of confidence and determination.
Beijing Ordos Fashion Co., Ltd. is a Professional Products Company of the Ordos cashmere group. In 2006 to build a large amount of money to build the ERDOS Ordos women's brand, the registered capital of 14000000 yuan. The company mainly to achieve "Ordos" big clothing strategy as its mission, the development of "Ordos" women's clothing brand. Brand positioning in the 30-40 year-old feminine intellectual female white-collar, high-grade price, fashion leisure style. Companies spend lots of money to build "the name is tasted + teacher" model of cooperation, hired by the famous Chinese top 10 Fashion Designer Wang Hongying ERDOS Ordos women's products design director (Wang Hongying was awarded "China Top 10 fashion designer, worked in several well-known clothing brand served as design director for, and won several Awards fashion, to product development and positioning has a strong ability to control). Excellent designer team, professional management of the elite after nearly 2 years of development, the completion of the general brand needs 5-10 years of business process. < br > Ordos clothing brand March 2007 China Consumer Protection Foundation for & quot; 2007 3.15 quality and integrity of the national trust brand & quot; in July of the same year is China Light Product Quality Assurance Center to promote "Chinese consumers are satisfied with the famous brand"; in March 2008, was named "national product quality notary top brand". Marketing network has spread all over the country 21 provinces, more than 100 retail terminals, the annual retail sales of more than 100000000 yuan. Ordos ERDOS women's brand will be one of the strong brands of Chinese women. < br > < br > corporate culture < br > < br > spirit of the program < br > stressing loyalty speak, talk about the pursuit of < br > < br > enterprise spirit of < br > set wisdom, courage, pioneering and innovative value < br > < br > View < br > core value view: to serve the motherland, Rongrubujing, decorate their homes, casting life < br > talent development concept: people-oriented, to finance the business; the right people in the right positions < br > talent to attract top view: career and retain talent, feelings and retain talent, with preferential treatment to retain talent, corporate culture to retain talent < br > talent standard view: having both ability and political integrity, achievement is a hero. For the enterprise wholeheartedly as wisdom, failure heroes also < br > full quality view: quality is the staff of life capital, enterprise is the basic wealth < br > cost management concept: in enterprise an austere life, go home and rich day < br > < br > < br > enterprises and beliefs do not believe the immortal God, only believe in things in human < br > < br > business goals < br > Erdos warm the world made national ambition in a world famous < br > Ordos is a national industrial glory, for the benefit of the great cause of human; legislative aspirations of the nation to create a world-class brand, to serve the motherland.
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