Sarne Ray Finn /S.REPHEN_ billion Beijing Tailong Garments Co. Ltd.   

Advocated "people-oriented" brand philosophy, always with a French fashion classic culture, to show the modern urban mature women, simple, exquisite, elegant, fashion sense. The design route adhered to a simple subtle, yet stable but with a casual, deductive return to traditional luxury in the fashion and avant-garde in. State of life and attitude of

"SA Ni Ruifen" represents, the combination of the traditional material and art heritage, namely, elegant fashion style, and extraction of savings, fresh Oriental verve! Perfect to create a noble, elegant, concise fashion classic. Successfully realized and consumer group psychological docking, in a human primitive beauty of final destination.

brand positioning

simple style, classic fashion, casual style urban mature woman;

consumer positioning

core consumer psychology at the age of 27-45. Mature, confident, rational, taste, the pursuit of fashion life style, consumption level