KUOCIN_ Hangzhou paddy Garment Co. Ltd.   

A strong brand to create the first European style neo classical style

about us:

2000, the brand was allowed to China registered, with European pastoral style as the breakthrough point, make full use of the process, the flower, hand embroidery lace, lace, combining elements of pop, show the unique charm of the brand, become an independent school in China market; in 2007, according to the innovation and inheritance and pop to classical, further enhance the art, fashion and international brand, innovation of the European Neo Classical Garden style;

2009, in the face of brand development change rapidly changes and market demand, the introduction of apparel merchandising concepts, established brand operations center, and firmly take to design research and development as the center, to modern marketing as the leading brand of the road, reshaping the enterprise CIS system, valley will be the brand to become the connotation, culture, personality international brand.



brand origin ":

eighteenth Century French city mostly to the town as the center, and many royal families are in favor of the country villa, Palace of Versailles is the predecessor of Louis Xiv for a small castle hunting. The quiet and elegant French town, filled with classical and romantic temperament, idyllic, quiet, clean, reminiscent of the distant years of life...... Provence in France, which is famous for its love of the knight, in addition to romantic love legend, Provence landscape is more attractive. Here is a passionate City Marseille, nice, but also has the Aike University City, refined and cultured, Avignon, there are those who escaped the small changes in the medieval villages. Desolation Canyon, the neat fields, the original mountains... All of these are surrounded by less than 150 square miles of Provence. It's hard to find what place like Provence, the fusion of the past and the present so perfect. The medium-term

neoclassical style emerged in eighteenth Century, its spirit is a strong rebellion by the Baroque and Rococo art style. It is mainly an effort to restore the ancient Greece and Rome by the strong pursuit of solemn and quiet sense of " " the subject matter and form, aesthetics and integrate rationalism. This emphasis on natural, elegant, restrained artistic style, subject matter and ancient Greece and Rome developed the form of combination of dress, also immediately after the French Revolution, jumped on behalf of clothing styles. Especially in the women's area, a simple natural style, replacing the ornate and exaggerated style of clothing. This style is the pursuit of elegant, natural beauty, history in the garment known as the "new classical style".

now, has this array classical pastoral wind blowing China French gradually, and gradually to Chinese consumer cognition, accept full eighteenth Century French idyllic, classic fashion, so that domestic consumers seem to appreciate the beautiful scenery of rural Provence. This is not only the pursuit of fashion, or new in order to be different, more is a unique taste of history and culture. Especially in the contemporary society, industrialization operation under identical copy, already gradually let the life of people lost their personality, and only let the heart recover one's original simplicity, in the history of the long corridor of the thin aftertaste, the vicissitudes of life you can taste the polished, is the purification of the soul, sublimate the best way. Series of products are inspired by the southern town of French landscape and architecture, both Louis Xiv and heroic macho "Baroque" style, with Louis fifteen times graceful graceful "Rococo" style, and Louis sixteen during the period of the "new classical" style, vivid reproduction of the French garden classic dress. The traditional elegant French grey, delicate beautiful peacock blue, gentle dignified ore green, leading the fashion trend of color; beautiful outline, the natural color of quietly elegant, and eighteenth Century technology, concise, elegant design is glaring French pastoral luster and inspiration.

from the beginning of creation is adhering to the European eighteenth Century neoclassical style, with consistent with classic refined aesthetic pursuit, a new interpretation of the European style Neo Classical Garden style.