Bo Yang baby _ Bo Yang Ningbo baby Brand Management Co., Ltd.   

Bo Yang Group has ten subsidiaries, eight branch, relates to integrated group of companies a variety of categories, cross industry. The company has "Bo Yang baby", "textiles", "cannon textile series", "Tonlion", "Ives", "fun" to "de manna", "fun" to "hua'ersi Dan" and more than 10 brands. As home textiles China largest production base, the company leading product -- "textiles" include: living room, kitchen, bedroom, bathroom and a small decorative five major series, more than 1000 varieties, 10000 kinds of styles, products exported to Europe and the United States, Japan, Southeast Asia, Hong Kong and macao. The company has been in more than 30 national city branches, forming a large sales network of more than 500 point of sale. "Textiles" to the excellent quality of its unique artistic charm, refine on, winning numerous professionals and consumers, in the "survey" competitiveness China brand-name products 1999-2000 activity, was identified as "the first brand" Chinese textile industry Chinese name card.

Ningbo Boyang baby Brand Management Company Limited (hereinafter referred to as: Bo Yang baby) is Ningbo Bo Yang Group holding subsidiaries, through authorized the popular cartoon brand, the development and management of cartoon brand of children's home textile products and other products for children.

view of "pleasant goat and grey wolf" ratings high, exclusive licensing high visibility, the influence of large, long duration characteristics of Boyang baby has successfully authorized the most popular brand -- "pleasant goat and grey wolf" in the textile industry, the country has many chain stores.

Boyang baby to create "cartoon + quality" in the upscale children's home textiles and other children's products, holds everything for the children of the brand concept, to provide more and better parents and children's products.

laser anti-counterfeit mark unique, authorized by the side of the cartoon train marked with brand LOGO.

efficient business management process. Bo Yang baby implemented a unique business and management process, we are committed to the establishment of flat management system and a vertical line management mode, in order to strengthen management, improve operation efficiency. Reference through the window and exchange platform for excellent management experience in related industries. Further integration of operation system of business and management, improve the organizational structure, strengthen the line management, improve the management level and market competitiveness. Target market positioning of

clear. Operation practice of comprehensive Bo Yang Group Company for many years, efforts to make the Boyang baby form operational characteristics and their competitive edge in the market. "To understand the market, familiar with the customer" as the basic principle of market access, adhere to the characteristics and quality management strategy, strengthen the stores and shop for business market positioning, and actively expand the high-end customer service, strive to promote the development of seasonal, special products.

professional HR team. Implement the people-oriented concept, created through system construction and environment, attract, develop and retain talent, to achieve the goal of harmony and common development of the company and the employee, create value for the company. Formed a team with high comprehensive quality, professional categories, have stronger competition ability of staff, as well as a good human resources management culture and mechanism. Expand the recruitment channels, improve the recruitment program, set up a special channel for high-end talent. Incentive mechanism and salary system, effectively stimulate the enthusiasm and creativity of employees. Support

advanced IT technology. Bo Yang baby establish science and technology is the first productivity concept, unified installation software, unified use related account management in product information, production, inventory and other aspects, formed its own core technology advantages. The establishment of a standardized system in the field of channel, product, process, management and finance, provides a strong support for the service operation, service and business management.

people-oriented corporate culture. Bo Yang baby has been very attention to enterprise culture construction, implement the group culture "and consistent in the continuous management practice, innovation and enterprising", build reasonable humane values and business philosophy, management norms of behavior. Good at mobilizing the enthusiasm and creativity of employees at all levels, be good at absorb all kinds of talents, advanced culture and business philosophy, management technology, continuous reform and innovation, and strive to improve their own competitiveness.

in the face of increasingly severe competition situation, all the staff of the company with indomitable spirit, firmly fixed beliefs, and strive to Bo Yang baby into its own rich flavor of the times of make known to every family brands of children.