Energy-saving _ Shenzhen caiyunlai Garments Co., Ltd.   

Once the energy-saving

"energy-saving dress" was founded in 2003, is a set design, production, sales and service in one of the women's clothing enterprise. The company has a strong design, production and development capabilities, to meet the general needs of the female urban fashion. Advocacy of "every woman can be beautiful" concept to the distinguished and elegant taste, for the modern urban women to build a company, and the noble and fashion with the colorful bridge.

has products with fancy new, good style, fabric finishing, processing fine advantages is the agent's favor. Pay attention to fashion, simple, comfortable design style, elegant and charming woman is energy-saving design of women's wear performance of key; quite reputation in the Shenzhen women's clothing industry.

once the energy-saving

2006 energy-saving Garments Co. Ltd. won the Shenzhen Entrepreneurs Association issued "Shenzhen Entrepreneurs Association member" honorary certificate.

2008 energy-saving chairman Ceng Hui lady was "era business" magazine as "the sea beauty" and accept the interview.

2009 international brand FASHION magazine's September issue's cover story

2009 energy-saving Garments Co. Ltd. won the ninth China (Shenzhen) International Brand Clothing Fair awarded "Shenzhen top brand" medals.

now and the future prospect of energy-saving Now

energy-saving as a profession for women to create professional clothing enterprises, is the "active promoters of new type female" balanced, so that each customer to learn in business, deal with work pressure and interpersonal relationship; in the family, to balance career, but also can share more happiness with family, implementation a career and a family of double priority. To provide quality products and services for life balance and harmonious way of life.

future energy-saving will be provided in the usual work, business meetings, live entertainment, leisure sports, community activities in the clothing and matching with all related products. Taking the design of modern Chinese style, full range of related products interpretation work and life situations. Sustenance from the shallow level of consumption to the deep emotion communication.

introduction of a good life club, health beauty, fashion, by the art gallery, female repair upgrade training activities such as enhancing customer self promotion. Through discussion, job sharing, workplace stage to discuss workplace Elite Cultivation technology. At the same time to carry out life financing, share, life such as outdoor expansion of family care activities. Let customers common perception and witness, to grow.



brand origin story

"that work is a rubber ball, you drop it, it will bounce back. But the other four - family, health, friends and spirit is the glass ball, if you drop one of these on the ground, they will wear, inevitable on marks, or even shattered. They will never be the same. You must understand that, and focus on the balance of your life."

Brain Dyson, chief executive of Coca-Cola

in the new era of environment, the normal overhead in order to maintain the family, or to improve their living conditions, their desire and men have their own business. But the particularity of female social role determines the demand for professional women in the work, but also bear the responsibility of the family. But the family responsibility but let a full-time wife lost the independent consciousness, independent ability and independent personality can't always show their gentle, virtuous, elegant, charming side. The inevitable requirement of modern women as professional women, family, wife, independent woman three roles in life.

balanced heart of life -- let life balanced and harmonious way of life, again busy working heart not busy housework trivial, out of mind, let the static under heart to come, combing the mood, to find the best balance career and family. Active promoters of

"balanced new women": as a professional for women to create occupation clothing enterprise, energy-saving hope and become "active promoters of new type female" balanced, advocate and lead a healthy and harmonious development of living a balanced life. Let your target consumer groups to find the balance point of career and family, to pursue balanced heart of life -- a career and a family double priority, let life balanced and harmonious way of life, let the new urban occupation women become more confident and mature. Guidelines and physical and mental health and harmonious development, comprehensively enhance the quality of urban occupation of new women's life, this is the energy-saving for the "balance" the most sincere reduction, but also energy-saving brand intention.



brand core value

brand source Kai: balanced life

brand: with love achievements balanced life

mission: to enhance the quality of urban new professional women's life

brand vision: confidence, beauty for metropolitan career new women, and guide the healthy and harmonious development of body and mind

brand value

brand values: love, enterprising, responsibility, innovation

brand personality: active, cheerful, calm and elegant, intelligent, capable,

brand style: fashion but amiable and easy of approach, grade and utility, high-end but close to life, attractive and desirable place, refined and internationalization. The

brand style positioning

fashion but approachable, grade and practical, high-end but close to life, attractive and has merit, refined and internationalization.

design and brand characteristics

modern Chinese style

1, the popular fashion

combined with the international trend, to extract the fine characteristics suitable for modern oriental.

2, Oriental flower Characteristics of

combined with elements of the Oriental flower, flower type issued oriental features extraction.

brand positioning

target population: the pursuit of career and family life balance, also did not forget to seek new urban female professional self-cultivation promotion.

• age: 25-50 year old between

• educational background: college, bachelor degree, master degree and above

• place of residence: life in the first and second tier cities

• social class: Senior Order in society

• marital status: most married